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Trendletter

April 2009 - I: Political Fashion
April 2009 - II: The Power of Fashion for Identity & Status
April 2009 - III: Opinion about men, style, internet...

May 2009 - I: Designing the media, Zeitgeist of music

May 2009 - II: Fashion archives history, Your perfect design, The luxury of recycled trash
June 2009 - I: The Unexpected in Fashion, Art, Music, Life
June 2009 - II: Balance between Feminism-Fashion, Ergonomics-Fashion...
July 2009 - I: Traveling time has started - Munich, Dubai, Paris, Vienna, Berlin, London...

July 2009 - II: Building Fashion Brands; Trends FW9/10 & SS10

trendletter from fashionoffice.org to your@address.xxx



Media Information by Fashionoffice, July 2009
Brand building techniques by using SEO 
Brand building lies in the hands of SEO specialists. Fashionoffice gives some advices how to make brands more worthy.

Through the last years, Fashionoffice has collected data from different sources to find out how the bespoken fashion and beauty labels, designers and artists benefit from the editorial articles online. Are there any measureable effects for public relations?

 

Lebanese couturier Georges Chakra has shown his Haute Couture collection inspired by the glamorous 1920s fashion with sparkling jewels on shoulders, beads and feathers during Paris Fashion Week. George Chakra's keywords for this collection are 'fluidity' and 'chic glamour'...

 

German designer Michael Michalsky presented his label Michalsky with women's and men's wear under the title '1929 Revisited - The Great Depression Part 2' during the Mercedes-Benz Fashion Week in Berlin. On the same day, Sony Germany launched the 'Mobile Summer Collection designed by Michalsky' in a limited edition...

 

The new video of the first single from the new album ‘Music For Men’ (released 22 Jun 09) "Heavy Cross" by the US band The Gossip with the fantastic singer Beth Ditto, who won the Award for the best International Artist Of The Year 2008 by the magazine Glamour.

Georges Chakra FW9/10
The Lebanese couturier has shown his Haute Couture collection inspired by the glamorous 1920s fashion in Paris. Imagine a woman - her body is captured in a spider web made of jewellery…

Fall/Winter 2009/10

Michalsky SS10 
The German designer presented women’s and men’s wear entitled '1929 Revisited - The Great Depression Part 2'. On the same day, Sony launched the 'Mobile Summer Collection designed by Michalsky'…

Spring/Summer 2010

 

Beth Ditto and The Gossip
"We can play it safe, or play it cool, follow the leader, or make up all the rules" sings the glam-punk, provoking the ones who still believe in standardized individuals. The feminist academic world…

Music

On 16 to 19 June 2009, the Japanese men’s clothing label 'Takizawa Shigeru' from Style Creations company limited has exhibited at the Pitti Immagine Uomo in Florence, Italy. This is the label's first presentation in Europe.

Stick your neck out for the latest trends and design-led creations. From 6th to 9th September 2009 International Jewellery London will be unveiling an impressive array of collections from acclaimed designers and brands worldwide

New York based Charles LeDray is stitiching and sewing textiles instead of using the brush on canvas. He presents through summer 2009 at Artangel, London his new project that is based on clothing. LeDray worked on 'Mens Suits' for the past three...

Takizawa Shigeru 
Your fashion is strongly inspired by the West-European tradition. Isn’t this a very rare approach for a Japanese tailor? Takizawa Shigeru: "Japanese government finally accepted the Western culture officially in the middle…"

International Jewellery London 6-9 Sept 2009
...will be unveiling an impressive array of collections from acclaimed designers and brands worldwide; such as Mishca who is a great believer in the idea that one’s experiences figure in…

Fall/Winter 2009/10

 

Charles LeDray "Mens Suits"
New York based Charles LeDray is stitiching and sewing textiles instead of using the brush on canvas. He presents through summer 2009 at Artangel, London his new project that is based on clothing…

 

On 3rd July 2009, German designer Kilian Kerner presented his new spring/summer 2010 men's and women's wear collections entitled 'Tagebucheinträge' - which could be translated with 'Diary Threads' at the Mercedes-Benz Fashion Week in Berlin...

On 29th January 2009, the international designer brand JOOP! under the creative direction of Dirk Schönberger presents a combined show of the JOOP! women's wear and men's wear collections fall/winter 2009/10 during the IMG Mercedes-Benz Fashion Week in an impressive scenery by the Museum of Contemporary Art at the Hamburg Bahnhof in Berlin. The collections represent the translation of automotive design into fabrics and human bodies.

Kilian Kerner SS10 
German designer Kilian Kerner presented his new men's and women's wear collections entitled 'Tagebucheinträge' - which could be translated with 'Diary Threads' in Berlin…

Spring/Summer 2010

 

John Richmond 
John Richmond's philosophy comes from punk, rock music, and street culture. His couture for men and women comes with slogans like 'Love and Hate' or 'Destroy Disorder Disorientate'…

Fall/Winter 2009/10

Humanic FW9/10 
The Austrian headquartered European store chain presented the new trends FW9/10. Vienna Insight: “Unbelievable, but this high-heel is almost comfortable."  

Fall/Winter 2009/10

The worldwide active music company Universal Music launched its first fashion collection of 30 pieces for men incl. 20 pieces accessories under the title 'Rock & Rebellion'...

The Brooklyn based group band (The Reasons) around songwriter/singer Clare Muldauer will come out with their second album 'Arrow' on 20 Oct 2009. Clare and The Reasons are touring since nearly 2 years in the UK, Europe, Japan and the US. At this time they are in France. The next concerts are scheduled for 17, 19, 23 July 2009. Check out the video 'Pluto'...

Universal Music
… launched its first fashion collection of 30 pieces for men incl. 20 pieces accessories under the title 'Rock & Rebellion'. It's a male t-shirt collection; but, some men are small and some women…

Music

 

Clare and The Reasons
The Brooklyn based group will come out with their second album 'Arrow' on 20 Oct 2009. Clare and The Reasons are touring since nearly 2 years in the UK, Europe, Japan and the US. The video 'Pluto'…

Music

FASHIONOFFICE INSIGHT 
by publisher Karin Sawetz
 
Fortunately internet can be received in almost each country of the civilized world! Fashionoffice pre-traveled to give insights into selected cities…

 


CALENDAR:
(‘Short Messages’ from the cover of www.fashionoffice.org in chronological order)

 

  • The sometimes shameless but mostly sexy Vice Magazine has released ‘The Photo Issue 2009’ with pictures of Harry Benson, Ryan McGinley, Jamie Lee Curtis Taete, Terry Richardson, ex-Warhol’s Factory guy Stephen Shore, and more. Vice Magazine is made for fashionistas, artists, people who are interested in ‘Nudes sans Tattoos’, ‘State sponsored Voyeurism’ etc www.viceland.com 
  • Replay invites to send entries (a piece composed of text, drawing, a photograph or a painting) inspired by the “RE-“concept, namely REpetition, REinvention, RE-elaboration. Closing date 18 July 2009 www.replay.it 
  • Ice cubes in the shape of dentures! Seen at the Museum of Contemporary Art Store in Chicago. The Frozen Smiles Ice Cube Tray is designed by Jason Amendolaras www.mcachicagostore.org 
  • „Tracht & Country Premiere” invites to the spring/summer 2010 collection presentations on 21 and 22 July 2009 in Salzburg, Austria. The fashion fair 'Tracht & Country' selects each season the most trendy labels for traditional, authentic clothing from Austria, Germany, Switzerland and South Tyrol www.premiere.trachtsalzburg.at 
  • Londoner store Kabiri announced that the jewellery by British born fashion designer (trained at Central St Martins) Osman Yousefzada will be available in two weeks. For Osman Yousefzada all began with an image of an African Tribesman wearing a huge snake skeleton… www.kabiri.co.uk 
  • The kick-off event of the public program of the Amsterdam Fashion Week happens at the experience store “Heineken the City” on 18 July (18h00 – 22h00). The high-light of the event is the presentation of the best designer collection of the contest ‘Fashion in the City’ on the catwalk. The afterparty starts on 22h00 at Club Home www.aifwdowntown.nl 
  • Check out the program for the Amsterdam International Fashion Week from 22 – 26 July 2009 with designers and labels such as Badgley Mischka, G-Star, Ontfront, Replay… on www.amsterdamfashionweek.com 
  • The NRW-Forum Düsseldorf and the German Vogue will celebrate the opening of the exhibition “Catwalks” (26 July – 1 Nov www.nrw-forum.de) with a cocktail-walking dinner and music by DJ Mousse T. Invitation only! 
  • The work of New York based designer Brian Wood is part of the new book ‘Protest T-Shirts: Designs from the Cult Independents’. Designers include Katharine Hamnett, Fresh-jive, Young Lovers… www.graffitobooks.com/protestts.html 
  • The design fair for furniture, fashion and jewellery ‚Blickfang’ announces the next tour-de-fair beginning with 16–18 Oct 09 in Vienna, 28 Oct-1 Nov Tokyo, 20-22 Nov Zurich www.blickfang.com 

MUSIC-TIP:

 

  • Watch the video ‘Talk to Me’ from Peaches' new album ‘I Feel Cream’; directed by Price James http://www.youtube.com/watch?v=X2hvkiuxRAE
    Peaches is on tour in Europe: 15 Jul Rome, 17 Jul Munich, 18 Jul Valencia... Greece, Switzerland, UK www.myspace.com/peaches



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