24 June 2022

MQ Vienna Fashion Week 2022 campaign photographed by Kosmas Pavlos pays homage to the art, culture and fashion scene of Austria

'United in Fashion' is the motto of the latest campaign for the annual MQ Vienna Fashion Week which happens in 2022 from 12 to 17 September at the MQ - MuseumsQuartier. When searching via Fashionavigator.com after 'MQ Vienna Fashion Week campaign', Fashion.at articles about the making of the MQVFW-sujets photographed by Markus Morianz in 2021 and 2020, Bernhard Musil in 2018, or Mato Johannik in 2013 can be found.

For the 14th edition of the MQ Vienna Fashion Week, photographer and model agent Kosmas Pavlos collaborated with first soloist Ketevan Papava of the Vienna State Opera Ballet and model and dancer Laurids Seidel, both dressed in outfits by Jennifer Milleder who studied fashion design at the University of Applied Arts Vienna under the guidance of Hussein Chalayan, Luke & Lucie Meier, and Grace Wales Bonner.

Image in the middle: Campaign sujet under the motto 'United in Fashion' for the 14th edition of the MQ Vienna Fashion Week. Photo: © Kosmas Pavlos.
Images left and right: View behind the scenes at the shooting on 5 June 2022 at 'f6 - The open factory' in Vienna. Photos: © Natalia Ferraz.

Credits of the campaign MQ Vienna Fashion Week 2022:
Photographer: Kosmas Pavlos
Models / Wiener Models: Ketevan Papava, Laurids Seidel
Make Up: Irini Pavlou
Hair: Elias Polterauer for Hair Haus / Ego Friseur
Fashion: Jennifer Milleder, Florentina Leitner
Styling: Rene Schopf
Location : f6 -The open factory
Making Of: Natalia Ferraz