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Media information, December 2010
FOR IMMEDIATE RELEASE


Fashion and media theory at Fashionoffice
Fashionoffice's editorial concept is built upon the scientific approach to fashion. Alongside to its publishing agenda, the organisation Fashionoffice.org is doing fundamental research on media.

Scientific approach to fashion

Fashionoffice's editorial concept is built upon the scientific approach to fashion and the theory that fashion has to be seen in a timeline and in context.

What sounds theoretically and bone dry is converted by Fashionoffice into colorful and amazing articles, which report from the latest international fashion, beauty, and art trends. In November 2010, fashion inspired by UNESCO listed cultural heritage and fashion/art as mediator for foreign cultures had been on focus of Fashionoffice articles.

Fundamental research on media
Behind these articles, the organisation Fashionoffice.org is doing fundamental research on the transfer of information through media like the internet. In the last 15 years, Fashionoffice has continuously researched the reception and presentation of fashion online: from the FashionAvigator-study in 1995 to the ‘Memorized Data’-hypothesis in 2009 and the monthly collection of data from the user statistics. In early 2010, Fashionoffice has verified the assumption that publishers and advertisers have to calculate the impact of editorial content as well as online-campaigns with a new factor: un-progressive data.
Now, after five years of fundamental research on the construction of reality online, the summary of the study on ‘Memorized Data’ will be released on 7 December 2010 in the Annual Multimedia 2011 (Walhalla Fachverlag, Berlin). Find out more on http://www.fashion.at/mobile/2010/mediainfo11-2010.php.


Source: Original article on http://www.fashionoffice.org/press/2010/mediainfo12-2010.htm.


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