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spring/summer 2010
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What do men wear this year?

Fashionoffice has searched through the current collections of international labels and has hand-picked some pieces that fit together.
The pieces were selected because of their sportive, comfortable, as well as - from the design angle, interesting appeal.

fig.: original beginning from above with the group of men in...

Swimwear, shorts, shirts, and polos by 'Tu Felix Austria', SS2010. Photo: (C) Julian Laidig. In May 2010, the Austrian label (founded by the Salzburg born Stefan Lang in 2008) has sent the information about the extension of its men's fashion wear. Tu Felix Austria presents pieces that are inspired by the hunting culture of the Central European Alps and its clothes - such as the Tracht-leather pants. The photo on this page shows the new releases of swimwear, pants, shorts, shirts, and polos.

'Radiant Runner' jacket designed by Marc Newson for G-Star, FW2010/11. Marc Newson's G-Star collection is divided into three lines: the 'sweats' which consists of worker jackets and jeans; the 'graphic-intense' line with jackets such as 'Radiant Runner' (on this page) or the 'Transformer Puffer''. The jackets' names evoke associations like computer games and movie blockbusters. And thirdly, Marc Newson has designed functional jackets such as a Goretex waterproofed and a super-soft leather jacket.

Strive gent chrono by ck Calvin Klein, SS2010.

Jeans by G-Star, FW2010/11.

Puma Animagical for men (Eau de Toilette), SS2010.
The fragrance on this page is the male edition. The female edition comes in a dark strawberry red flacon. The scents of both fragrances are composed to express optimism, dynamism, and happiness. Following this design idea, Puma has selected Usain Bolt, Olympic gold medalist in the running discipline, as the ambassador of the new fragrances.
The motto of 'Animagical' is: follow your instinct and enjoy the moment!

Flip men's sandal in navy from the 'Almost Barefoot' collection by Crocs, SS2010. The Almost Barefoot collection by Crocs is inspired by nature to give the wearer with an ergonomic sole the impression to go 'barefoot'. The flip is made of Croslite which makes it very light, slip- and odor-resistant, and cushioning. The sandal on this page is designed for the beach, home, or for a trip into the city.

Cabriolet 'Fiat 500C' in the design version 'by Diesel', launched at the Salone Internazionale del Mobile, the Milan Furniture Fair, on 15 April 2010. Before, the car has been launched already on 12 April at the Fiat Café in Aoyama (Tokyo). That this design version comes from a denim label becomes obvious inside: the upholstering is made of dark denim style fabric with yellow stitching.

Source: Original article with images on


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