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FASHIONOFFICE INSIGHT by publisher Karin Sawetz
April 2011
Karin Sawetz is journalist, media researcher and fashion scientist (Mag. Dr. phil.).


Self-regulation - a very modern mindset

In March 2011, 'self-regulation' and 'self-determination' of the civilian population are themes in global media. If it's about nuclear power or women's rights - March 2011 stands for sustainable energies and 100 years of political work of women for equal rights.

But self-regulation and self-determination can only be realised by a civilian population which has the knowledge about the things that happen and about the practised rules. That's the reason why the organisation Fashionoffice has contributed its media research (distribution/reception of editorial content) since 2006 to the regulation of the internet and its impact on the nature of the media.

A short summary of the results under the aspect 'eco-system internet' had been widely spread as Fashionoffice media information, which gives also insights into the current praxis of internet regulation that was developed from the conviction of the self-regulating competence of its users; after March 2011, a very modern mindset!

Fashionoffice's articles on occasion of Earth Month April:
Rebirth of nature The collection of spring styles is inspired by Easter, which stands for peace and the recreation of life. With cosmetics by Clinique...
Hip-hop musician in beauty Grammy awarded musician Pharrell Williams designed an eco-friendly shopping bag for the beauty label Kiehl's. The bag is made from recycled...
Treatment of humans and earth; by publisher Karin Sawetz Women's History Month is followed by Earth Month in April. A view on initiatives of beauty labels like Aveda...
Preview to Earth Month Fashionoffice collected some pieces like surf shorts by Jockey for a men's style and derived inspirations from people's postings on earthday.org...


Top 10 Search Keyphrases that bring users to Fashionoffice:
(Statistics by Globat.com; 1-31 March 2011)

fashion.at and fashionoffice.org

  1. fashion
  2. chanel
  3. tableaux vivants
  4. steven stahlberg
  5. penelope wilton
  6. fashion office
  7. calvin klein
  8. werner schreyer
  9. office fashion
  10. frauen

beautyme.com

  1. euphoria calvin klein
  2. euphoria
  3. make up
  4. wella
  5. 50s make up
  6. creative make up
  7. wella magma
  8. lip fusion
  9. 50 s make up
  10. vichy

confashion.com

  1. pierre garroudi
  2. confashion
  3. men style
  4. catwalk stage design
  5. burberry tangerine blush
  6. wolford body
  7. ion fiz
  8. bikkembergs
  9. levis jean paul gaultier
  10. www.confashion.com


Articles with the most impressions in March 2011
The statistics of the different media Web, Mobile, and Feeds give an insight into user preferences. The Trendletter is not tracked by a statistical tool.
Ranking of the most viewed editorial pages between 28 February - 30 March 2011, data by Google Analytics (the bold fonts signify articles from the last 12 months; the others are from the respective month-year).

The technics of Fashionoffice (fashionoffice.org, fashion.at, confashion.com, beautyme.com, styleradar.com, beautyradar.com, FashionAvigator.com, cytara.com) is outsourced to a US hosting provider with data centers in US, Massachusetts.


Web
Fashionoffice: fashion.at, beautyme.com, confashion.com

 

  1. /cosmetics/2008/makeupforever10-2008.htm
  2. /culture/2008/chanel5-2008.htm
  3. /ss2007/philippplein4-2007.htm
  4. /ss2007/venlai5-2007.htm
  5. /ss2008/ritukumar10-2007.htm
  6. /ss2007/galati6-2007.htm
  7. /ss2007/garges6-2007.htm
  8. /ss2007/generalmotors6-2007.htm
  9. /ss2007/schweitzberger5-2007.htm
  10. /ss2008/ibm1-2008.htm
  11. /cosmetics/2006/givenchy12-2006.htm
  12. /ss2007/lenesecher5-2007.htm
  13. /ss2007/puma3-2007.htm
  14. /ss2007/inhorgenta4-2007.htm
  15. /who/calvin1.htm
  16. /ss2006/jiwonree6-2006.htm
  17. /film/domino11-2005.htm
  18. /culture/wurm5-2003b.htm
  19. /fragrance/calvinklein10-2005.htm
  20. /triumph/press/2005/award5-2005dt.htm


Mobile

fashion.at/mobile

 

  1. /karinsawetz4-2011.htm
  2. /animalprints3-2011.htm
  3. /pharrellwilliams3-2011.htm
  4. /hairsight3-2011.htm
  5. /liesangbong3-2011.htm
  6. /parissight3-2011.htm
  7. /viennainsight3-2011.htm
  8. /lakes3-2011.htm
  9. /martinmargiela3-2011.htm
  10. /jeroenvantuyl3-2011.htm
  11. /cateblanchett2-2011.htm
  12. /easter3-2011.htm
  13. /heikejarick3-2011.htm
  14. /menstyle3-2011.htm
  15. /runningstyle3-2011.htm
  16. /karinsawetz3-2011.htm
  17. /guiseppezanotti2-2011.htm
  18. /honda3-2011.htm
  19. /mickygreen2-2011.htm
  20. /comicstyle3-2011.htm

Ranking of the Fashion Feeds (from 28 February - 29 March 2011; data delivered by Feedburner) after views and clicks.

FashionFeeds
http://feeds.feedburner.com/FashionFeeds


Name, Views, Clicks

19 March 2011 - 'Heavy in Your Arms' by… 61 414 –
28 Feb 2011 - Singer, guitarist Anna Ca… 66 398 –
28 Feb 2011 - Hongkong based designer I… 67 397 –
19 March 2011 - Electronic soul dance '… 61 398 –
11 March 2011 - Fashion show 'Mode stat… 72 386 –
3 March 2011 - Colorful mix of reptile … 77 374 –
12 March 2011 - Music video 'Tightrope'… 72 372 –
1 March 2011 - Trailer of the first ful… 61 376 –
1 March 2011 - 'Cassette Tape' by singe… 61 373 –
1 March 2011 - Portrait of the Austrian… 61 369 –
20 March 2011 - What's left from a 7000… 62 367 –
1 March 2011 - Poetic fashion video wit… 60 368 –
4 March 2011 - Scene from the movie 'Ma… 74 353 –
22 March 2011 - New music video 'Party … 62 359 –
4 March 2011 - Scene 'The Tutor' from t… 68 332 –
23 March 2011 - Formula 1 driver Michae… 58 327 –
14 March 2011 - Sport video 'Throwdown'… 57 314 –
5 March 2011 - 'It's not about you' by … 67 302 –
21 March 2011 - Movie 'Importance of Be… 57 311 –
21 March 2011 - Organic cotton, Tencel,… 57 310 –
21 March 2011 - Virtual travel to stree… 58 308 –
16 March 2011 - Hypersensitive electron… 54 295 –
9 March 2011 - Music inspired multimedi… 64 284 –
9 March 2011 - Elmgreen and Dragset in … 65 282 –
3 March - "Our vivid dreams are just li… 53 291 –
15 March 2011 - Children's choice of th… 53 285 –
3 March - Luxurious, members only shopp… 51 274 –
24 March 2011 - Model and musician Josh… 53 272 –
24 March 2011 - 'Week-end à Rome' by No… 47 265 –
14 March 2011 - 'Moments of Beauty' 61 250 –
15 March 2011 - Re-listen: 'Fast Love' … 43 264 –
25 March 2011 - The Eyes of Journalists 45 257 –
22 March 2011 - Re-listen: Electronic b… 44 258 –
25 March 2011 - Insights into a new des… 40 261 –
11 March 2011 - Men's fashion inspired … 56 243 –
...

 

Source: Original article with images on http://www.fashionoffice.org/survey/2011/karinsawetz4-2011.htm.


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