Media information, June 2010
FOR IMMEDIATE RELEASE
The Inventory of Fashionoffice
Fashionoffice’s inventory for the next four months is calculated with DoubleClick for Publishers.
Fashionoffice has installed DoubleClick for Publishers on the advertising slots in the most common banner sizes like 728x90, 120x600 or 300x250 for campaigning with the technology of Google in the context of the magazine’s editorial articles. By using DoubleClick's ‘Check Inventory’ feature, Fashionoffice’s available inventory can be forecasted by the criteria banner sizes, flight dates, amount of clicks and other targeting criteria like country.
Since the founding of Fashionoffice in 1995, Fashionoffice is constantly following the newest developments in online advertising. In January 2007, Fashionoffice has joined Google Adsense, which met the circumstance of the magazine’s international distribution best. Before, Fashionoffice has worked with the two largest online marketers within Austria. The growing percentage of international users – at this time more than 96%, made it necessary to change to an international working marketer.
Distribution of the Fashionoffice content: France 21.04, United States 17.75, Germany 10.11, United Kingdom 5.18, Austria 3.99, Canada 2.73, Netherlands 2.04, Italy 2.02, China 1.81, Australia 1.65… (Quantcast/19 June 2010/Countries/Uniques in %)
Fashionoffice inventory July to October 2010: Fashionoffice has calculated all available inventory per month with DoubleClick for Publishers on 18 June 2010 for the following four months. Find the inventory for selected sizes/placements with illustrating screen shots below. Additionally, Fashionoffice has published statistical data measured by Quantcast on fashionoffice.org/contact.
01/07/2010 - 31/10/2010
- Above the fold: 120x600, 728x90
- Below the fold: 300x250
How to read the inventory: From 1 to 31 July 2010, Fashionoffice can deliver 3,324 banners in the size 728x90 on the magazine's cover pages collections, catwalk TV, beautyme, design, culture, etc. in sum.
Cover pages like collections, beautyme, catwalk TV, etc. with preview images and short text:
Content pages are carrying editorial articles about fashion, beauty, art, motor…
- 728x90: 3,324 impressions per month
- 120x600: 10,198 impressions
- 300x250 (middle): 5,323 impressions
- 300x250 (bottom):3,051 impressions
- 728x90: 22,434 impressions per month
- 120x600: 22,746 impressions
- 300x250: 21,693 impressions
- 728x90: 4,454 impressions
- 120x600: 12,504 impressions
- 300x250 (middle): 7,482 impressions
- 300x250 (bottom): 4,015 impressions
- 728x90: 25,311 impressions
- 120x600: 26,004 impressions
- 300x250: 24,606 impressions
- 728x90: 2,979 impressions
- 120x600: 7,180 impressions
- 300x250 (middle): 4,366 impressions
- 300x250 (bottom): 2,530 impressions
- 728x90: 17,330 impressions
- 120x600: 17,877 impressions
- 300x250: 16,578 impressions
- 728x90: 3,077 impressions
- 120x600: 7,190 impressions
- 300x250 (middle): 5,197 impressions
- 300x250 (bottom): 2,754 impressions
- 728x90: 19,509 impressions
- 120x600: 20,095 impressions
- 300x250: 18,766 impressions
Get more information about the founders of Fashionoffice and the magazine’s history.
Media information, Fashionoffice:
The Fabric of the Web
Mash-up style-stories are the creative output of ‘original’ online-journalism
Fashionoffice has gone Green
Fashionoffice is powered by 100% wind energy...
Map points to creative places
The Fashionoffice Map is the new social media feature, which can be used passively and actively...
The Favicon-Logo gets Blue
The Fashionoffice favicon-logo has new colors on the Mobile Site and the Fashion Feeds. The layout and navigation of the weekly email-Trendletter by Fashionoffice are adjusted for mobile phones...
The influence of advertising on user awareness
Fashionoffice has focused its promotion on editorials from 2009 by running 4 million contacts in 5 months. The effect: Google Analytics tracks not one of the promoted articles as the most viewed.
40% of Fashionoffice's main domain traffic comes from Pakistan
New statistics about Fashionoffice's traffic show that in October 2009 most of the fashion.at-users (approximately 40%) come from Pakistan.
PRO Academic Research
The NPO & NGO Fashionoffice.org opens its academic research program for supporting partners.
Fashionoffice's statistics of the most viewed articles from July to September and high ranking keywords verify the hypothesis that memorized data gain more attention. Publishers and advertisers have to calculate the impact of editorial content as well as online-campaigns with a new factor: the unprogressive data...
The attention of web users
Fashionoffice has collected traffic data delivered by Google Analytics to find out how much influence the RSS Feeds, Trendletters, online and offline advertising etc. have on the virtual consciousness of web users....
The most viewed editorials on Fashionoffice in July 2009
Fashionoffice publishes the top ranking editorial pages on the magazine’s main URLs through July 2009. The statistical data are delivered by Google Analytics...
Brand building techniques by using SEO
Brand building lies in the hands of SEO specialists. Fashionoffice gives some advices how to make brands more worthy...
New lifestyle reporter from Dubai and daily audience data
In June 2009 Fashionoffice launches the publication of daily new traffic as well as audience profile data by Quantcast on fashionoffice.org/contact and introduces the work of editor Caroline Zerrini...
Fashionoffice update: interest-based advertising
User opinion about men, personal style, internet…
On occasion of the biannual Styletrends survey, Fashionoffice asks since 2003 magazine readers to make their opinion on special themes about fashion, beauty and today’s lifestyle and match their own decisions with other fashion experts...
Where do fashion people come from to read Fashionoffice?
It became obvious that the users are reaching editorials mostly not from Fashionoffice's coversites or RSS, mobile sites...
High-ranking pages on Fashionoffice
During the last six months Fashionoffice has monitored the interest of users with Google Analytics. The research on the favorite pages viewed by the users between 25 August 2008 and 25 January 2009...