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fashionoffice - magazine

Media information, June 2010

The Inventory of Fashionoffice
Fashionoffice’s inventory for the next four months is calculated with DoubleClick for Publishers.

Fashionoffice has installed DoubleClick for Publishers on the advertising slots in the most common banner sizes like 728x90, 120x600 or 300x250 for campaigning with the technology of Google in the context of the magazine’s editorial articles. By using DoubleClick's ‘Check Inventory’ feature, Fashionoffice’s available inventory can be forecasted by the criteria banner sizes, flight dates, amount of clicks and other targeting criteria like country.

Since the founding of Fashionoffice in 1995, Fashionoffice is constantly following the newest developments in online advertising. In January 2007, Fashionoffice has joined Google Adsense, which met the circumstance of the magazine’s international distribution best. Before, Fashionoffice has worked with the two largest online marketers within Austria. The growing percentage of international users – at this time more than 96%, made it necessary to change to an international working marketer.

Distribution of the Fashionoffice content: France 21.04, United States 17.75, Germany 10.11, United Kingdom 5.18, Austria 3.99, Canada 2.73, Netherlands 2.04, Italy 2.02, China 1.81, Australia 1.65… (Quantcast/19 June 2010/Countries/Uniques in %)

Fashionoffice inventory July to October 2010:
Fashionoffice has calculated all available inventory per month with DoubleClick for Publishers on 18 June 2010 for the following four months. Find the inventory for selected sizes/placements with illustrating screen shots below. Additionally, Fashionoffice has published statistical data measured by Quantcast on

01/07/2010 - 31/10/2010
  • Above the fold: 120x600, 728x90
  • Below the fold: 300x250

How to read the inventory: From 1 to 31 July 2010, Fashionoffice can deliver 3,324 banners in the size 728x90 on the magazine's cover pages collections, catwalk TV, beautyme, design, culture, etc. in sum.

Cover pages like collectionsbeautymecatwalk TV, etc. with preview images and short text: 

Content pages
 are carrying editorial articles about fashion, beauty, art, motor…

July 2010

  • 728x90: 3,324 impressions per month
  • 120x600: 10,198 impressions
  • 300x250 (middle): 5,323 impressions
  • 300x250 (bottom):3,051 impressions
  • 728x90: 22,434 impressions per month
  • 120x600: 22,746 impressions
  • 300x250: 21,693 impressions

August 2010

  • 728x90: 4,454 impressions
  • 120x600: 12,504 impressions
  • 300x250 (middle): 7,482 impressions
  • 300x250 (bottom): 4,015 impressions
  • 728x90: 25,311 impressions
  • 120x600: 26,004 impressions
  • 300x250: 24,606 impressions

September 2010

  • 728x90: 2,979 impressions
  • 120x600: 7,180 impressions
  • 300x250 (middle): 4,366 impressions
  • 300x250 (bottom): 2,530 impressions
  • 728x90: 17,330 impressions
  • 120x600: 17,877 impressions
  • 300x250: 16,578 impressions

October 2010

  • 728x90: 3,077 impressions
  • 120x600: 7,190 impressions
  • 300x250 (middle): 5,197 impressions
  • 300x250 (bottom): 2,754 impressions
  • 728x90: 19,509 impressions
  • 120x600: 20,095 impressions
  • 300x250: 18,766 impressions


Get more information about the founders of Fashionoffice and the magazine’s history.

Media information, Fashionoffice:

May 2010
The Fabric of the Web
Mash-up style-stories are the creative output of ‘original’ online-journalism

April 2010
Fashionoffice has gone Green
Fashionoffice is powered by 100% wind energy...

March 2010
Map points to creative places
The Fashionoffice Map is the new social media feature, which can be used passively and actively...

Jan 2010
The Favicon-Logo gets Blue
The Fashionoffice favicon-logo has new colors on the Mobile Site and the Fashion Feeds. The layout and navigation of the weekly email-Trendletter by Fashionoffice are adjusted for mobile phones...

Dec 2009
The influence of advertising on user awareness 
Fashionoffice has focused its promotion on editorials from 2009 by running 4 million contacts in 5 months. The effect: Google Analytics tracks not one of the promoted articles as the most viewed.

Nov 2009
40% of Fashionoffice's main domain traffic comes from Pakistan 
New statistics about Fashionoffice's traffic show that in October 2009 most of the (approximately 40%) come from Pakistan. 

Oct 2009
PRO Academic Research

The NPO & NGO opens its academic research program for supporting partners.

Oct 2009
The ‘Memorized-Data’-hypothesis

Fashionoffice's statistics of the most viewed articles from July to September and high ranking keywords verify the hypothesis that memorized data gain more attention. Publishers and advertisers have to calculate the impact of editorial content as well as online-campaigns with a new factor: the unprogressive data...

Sept 2009
The attention of web users
Fashionoffice has collected traffic data delivered by Google Analytics to find out how much influence the RSS Feeds, Trendletters, online and offline advertising etc. have on the virtual consciousness of web users....

Aug 2009
The most viewed editorials on Fashionoffice in July 2009
Fashionoffice publishes the top ranking editorial pages on the magazine’s main URLs through July 2009. The statistical data are delivered by Google Analytics...

July 2009
Brand building techniques by using SEO

Brand building lies in the hands of SEO specialists. Fashionoffice gives some advices how to make brands more worthy...

June 2009
New lifestyle reporter from Dubai and daily audience data  

In June 2009 Fashionoffice launches the publication of daily new traffic as well as audience profile data by Quantcast on and introduces the work of editor Caroline Zerrini...

May 2009
Fashionoffice update: interest-based advertising 
In April 2009 Fashionoffice has updated its terms of use according to the new technologies for delivering interest-based advertising by quantifying behaviour and interests as anonymous information

April 2009
User opinion about men, personal style, internet…

On occasion of the biannual Styletrends survey, Fashionoffice asks since 2003 magazine readers to make their opinion on special themes about fashion, beauty and today’s lifestyle and match their own decisions with other fashion experts...

April 2009
Where do fashion people come from to read Fashionoffice?

It became obvious that the users are reaching editorials mostly not from Fashionoffice's coversites or RSS, mobile sites...

Feb 2009
High-ranking pages on Fashionoffice

During the last six months Fashionoffice has monitored the interest of users with Google Analytics. The research on the favorite pages viewed by the users between 25 August 2008 and 25 January 2009...



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