Fashion at Mobile


catwalk tv



who is who




fashionoffice - magazine

Media information, August 2010

3 news from Fashionoffice

  • New layout for the magazine's statistical data delivered by Quantcast, Doubleclick, Feedburner
  • ‘Memorized Data’-hypothesis by Fashionoffice will be published in the Annual Multimedia 2011
  • PR, journalism, marketing courses at the Online-Media Academy
Media data ‘people’, ‘visits’, etc. in a new layout on the imprint
Fashionoffice has re-launched the layout of the magazine's statistical data delivered by Doubleclick, Feedburner and Quantcast.

The detailed reports about people, visits and impressions are delivered by Quantcast. The digital media measurement company is based in San Francisco and New York and works with data centers around the globe. Recently, Quantcast has gained the Media Rating Council (MRC) accreditation for its statistical online traffic measurement technology. The accreditation means that any audience measurement data from the Quantcast site is valid, reliable and effective. By clicking on the Quantcast badge, users will find additionally the IAB-compliant traffic report for Fashionoffice. The new layout provides a good overview about the statistics by Doubleclick and Feedburner. Fashionoffice’s media data are published on the magazine’s imprint.
Fashionoffice contributes an article about digital marketing/publishing to the Annual Multimedia 2011
Fashionoffice has got an invitation to write for the Annual Multimedia 2011; the article is about the ‘Memorized Data’-hypothesis.

Fashionoffice contributed on invitation an article to the next Annual Multimedia 2011 (publisher Metropolitan Verlag, Walhalla Verlagsgruppe, Germany). In the last 15 years, Fashionoffice has done continuous research on the reception and presentation of fashion online: from the FashionAvigator-study in 1995 to the ‘Memorized Data’-hypothesis in 2009 and the monthly collection of data from the user statistics. The ‘Memorized Data’-hypothesis was proved by statistical data which verified the assumption that publishers and advertisers have to calculate the impact of editorial content as well as online-campaigns with a new factor: un-progressive data. The article describes the research project from the beginning in 2006 until the last tests in early 2010.
PR, journalism, marketing at the Online-Media Academy
The Online-Media Academy announces new courses in online marketing, journalism and PR; details of the program on the learning platform

In early 2010, Fashionoffice publisher Dr. Karin Sawetz has founded the Online-Media Academy and makes current knowledge about online marketing, journalism and PR accessible to the public. Lecturers from psychology, legal sciences and practice, journalism, media and cultural sciences give insights into digital media with special focus on lifestyle and culture. The courses are held in German language in Vienna, Austria; financial support can be requested at (keyword: ‘Weiterbildungs-Tausender’). The program of the Online-Media Academy is published on the learning platform

Please contact us: or visit

Media information, Fashionoffice:

June 2010
The Inventory of Fashionoffice
Fashionoffice’s inventory for the next four months is calculated with DoubleClick for Publishers.

May 2010
The Fabric of the Web
Mash-up style-stories are the creative output of ‘original’ online-journalism

April 2010
Fashionoffice has gone Green
Fashionoffice is powered by 100% wind energy...

March 2010
Map points to creative places
The Fashionoffice Map is the new social media feature, which can be used passively and actively...

Jan 2010
The Favicon-Logo gets Blue
The Fashionoffice favicon-logo has new colors on the Mobile Site and the Fashion Feeds. The layout and navigation of the weekly email-Trendletter by Fashionoffice are adjusted for mobile phones...

Dec 2009
The influence of advertising on user awareness 
Fashionoffice has focused its promotion on editorials from 2009 by running 4 million contacts in 5 months. The effect: Google Analytics tracks not one of the promoted articles as the most viewed.

Nov 2009
40% of Fashionoffice's main domain traffic comes from Pakistan 
New statistics about Fashionoffice's traffic show that in October 2009 most of the (approximately 40%) come from Pakistan. 

Oct 2009
PRO Academic Research

The NPO & NGO opens its academic research program for supporting partners.

Oct 2009
The ‘Memorized-Data’-hypothesis

Fashionoffice's statistics of the most viewed articles from July to September and high ranking keywords verify the hypothesis that memorized data gain more attention. Publishers and advertisers have to calculate the impact of editorial content as well as online-campaigns with a new factor: the unprogressive data...

Sept 2009
The attention of web users
Fashionoffice has collected traffic data delivered by Google Analytics to find out how much influence the RSS Feeds, Trendletters, online and offline advertising etc. have on the virtual consciousness of web users....

Aug 2009
The most viewed editorials on Fashionoffice in July 2009
Fashionoffice publishes the top ranking editorial pages on the magazine’s main URLs through July 2009. The statistical data are delivered by Google Analytics...

July 2009
Brand building techniques by using SEO

Brand building lies in the hands of SEO specialists. Fashionoffice gives some advices how to make brands more worthy...

June 2009
New lifestyle reporter from Dubai and daily audience data  

In June 2009 Fashionoffice launches the publication of daily new traffic as well as audience profile data by Quantcast on and introduces the work of editor Caroline Zerrini...

May 2009
Fashionoffice update: interest-based advertising 
In April 2009 Fashionoffice has updated its terms of use according to the new technologies for delivering interest-based advertising by quantifying behaviour and interests as anonymous information

April 2009
User opinion about men, personal style, internet…

On occasion of the biannual Styletrends survey, Fashionoffice asks since 2003 magazine readers to make their opinion on special themes about fashion, beauty and today’s lifestyle and match their own decisions with other fashion experts...

April 2009
Where do fashion people come from to read Fashionoffice?

It became obvious that the users are reaching editorials mostly not from Fashionoffice's coversites or RSS, mobile sites...

Feb 2009
High-ranking pages on Fashionoffice

During the last six months Fashionoffice has monitored the interest of users with Google Analytics. The research on the favorite pages viewed by the users between 25 August 2008 and 25 January 2009...



© since 1996 sawetz