TRENDLETTER 5-April-2020

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Fashion.at tips for the home office and a kids education programme: Let flowers bloom inside and set seeds together for new plants and the bees outside Gardeners or tree nurseries are excepted from the shutdown; so an excursion to a gardener is in general possible when the distance - keyword 'social distancing', of 1 to 2 meters is kept, even when the face mask is on. Austrian florist shops, which are also closed, have extended their delivery such as Vienna-based 'Zweigstelle'...

(At the end of the 3rd week of self-isolation in Austria): Style tip for an off-road walk with a toddler At the end of the 3rd week, the restrictive measures to flatten the curve of the coronavirus outbreak show the first positive effects in Austria. Probably the hardest test for the people's endurance and patience starts with the next, the fourth week. Then, the awareness that the quasi-lockdown will last in the one or other form over spring, summer will have be raised finally in all groups of the population. But new business models for interacting with customers with reduced contact are evolving constantly. On 3rd April for example, the information about a new regulation in the field...

'Stay at home. Discover good design.' is the motto of virtual edition of design fair blickfang, 10 to 13 April Blickfang is one of the most important traveling design fairs in the German language speaking countries Austria, Germany and Switzerland. Founded 1992 by Dieter Hofmann, the design fair extended its format for flattening the curve of the spread of the Covid-19 disease and organized in a sensational short time of 12 days a virtual edition where more than 200 exhibitors...

#StayHome programme tip by Fashion.at: ORF.at/kulturjetzt provides online streaming of opera, music concerts,... The Austrian public service broadcaster ORF has launched the new channel orf.at/kulturjetzt in response to the ban on events due to the outbreak of the coronavirus. Kulturjetzt (translated 'Culture Now') provides an entertaining culture programme with focus on activities of Austrian institutions, organisations and artists. Part of the currently available programme is for Beethoven's only opera 'Fidelio' from the stage of Theater an der Wien under the direction of Hollywood actor Christoph Waltz...

Second week of self-isolation in Austria: Solidarity is the key In the last days, several calls to practise solidarity - in the meaning of standing together in these hard times, have arrived at Fashion.at. South Tyrolean label Luis Trenker for example compares solidarity with mountaineering and climbing in a group which secures its members by a rope. When one falls, the others from the roped party can safe the comrade. The words are emotional and heart-warming...

Fashion retail in times of drastic measures to slow down the coronavirus outbreak From restaurant delivery services to fashion online shops, businesses keep the country running - with reduced social contacts to slow down the coronavirus outbreak. One of the companies is Lena Hoschek. The fashion brand runs online shops for the main line Lena Hoschek (shop in German and English) and for the company's children's label 'Bunny Bogart'. The latest items at the Lena Hoschek shop are from the 'Season Of The Witch' Spring/Summer 2020 collection...

Pattern for a non-medical face mask Non-medical face masks don't replace professional gear. But in our days it's better to wear a mask - and when it's only for preventing to touch with the own fingers the face, the nose or mouth when walking through the grocery, for example. It seems as if the opinion about homemade face masks change with the amount of people infected...