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TRENDLETTER 29-April-2021


Niko Backspin X Porsche present book from the 'Back 2 Tape' collaboration series about road trips to interesting hip-hop culture places in Europe Hip-hop magazine 'Backspin' publisher Niko Hüls (aka Niko Backspin) announced the release of the new book as part of his 'Back 2 Tape' collaboration with Porsche. Last year, Niko Hüls presented with the documentary 'Back 2 Tape' interesting music, street art, dance locations in Amsterdam, Barcelona, Berlin, Copenhagen, London and Paris. Now one year later, Porsche and Niko Hüls launched the around 200-page book. The partners' sale proceeds will be donated to the non-profit organisation 'Viva con Agua' for supporting clean drinking water and basic sanitation initiatives worldwide...


Lilli Hollein is the new director of the MAK - Museum of Applied Arts The Austrian Federal Ministry for Arts and Culture presented the new General Director of the MAK - Museum of Applied Arts, Lilli Hollein who is especially known for being the director and one of the founders of Vienna Design Week. Since 2007, she and her team planned every year city explorations to interesting places for new views on the various facets of design as well as on the impact of the design of products or services on people's private and social lives in communities. The holistic view on applied arts was also an important topic at Lilli Hollein's speech today in front of the press...


Selection of museum exhibitions which open (again) next week in early May in Lower Austria and Vienna The government announced the opening of stores, services like hair and beauty salons, or museums from next week, Monday 3rd May. It's not said that all locations will open on 3rd May for customers or visitors. Fashion.at's Karin Sawetz looked through the museum landscape for the scheduled opening dates of already recommended exhibitions...


Austria Insight by Karin Sawetz: Will the economy of the country be directed by the legislation backwards or will the people get the chance to create for their country a better future? When authorities proclaim "comeback" in relation to economy and labor, they might mean workforces are worth less than before people came into a situation which has thrown them out of the market. People who are over longer time without a job can theoretically regardless of their qualifications being employed after the lowest collective agreement. This is a common practice set out in law and applied in agreement with the social partners (employers and employee representatives). Austria is now over more than a year in the situation of more or less strict lockdowns. This means that many Austrians are 'long-time unemployed'...


ImPulsTanz Festival released programme with fashionable digital campaign with face filter by 3D makeup artist Ines Alpha The most fashionable graphics of a programme, poster and digital campaign that landed on Fashion.at's desk so far this year were sent by Impulstanz Festival. The magazine-like programme catalogue shows on the cover an artwork by the Viennese design studio Cin Cin in collaboration with 3D makeup artist Ines Alpha (Dior, H&M, Charlie XCX,...) who created a face filter which can be used for photos or videos by scanning the QR code...


Fashion.at Spring/Summer 2021 style tip for holidays at Austrian mountain lakes The nine federal states of Austria are currently in diverse lockdown modes. Vienna and Lower Austria for example are in hard lockdown which means that stores, museums or gastronomy are closed. In the case that the ongoing lockdowns and vaccination measures show the expected positive effects in the next around two weeks, the opening of gastronomy and hotels will be allowed soon in Austria. Fashion.at selected some items from current collections with holidays in the second half of May at Austrian mountain lakes in mind...


Line-up of Austria's 1st windpower music festival 'Windrad Festival' (30 April) released: DJ sets by musicians like Camo & Krooked, DELADAP, Joyce Muniz,...
Austria's 1st ever music festival that is powered in every respect by wind power will be streamed online on 30 April via windrad-festival.at. The DJ sets with techniques powered with green energy from the wind turbines happen on invitation of IG Windkraft (Austrian Wind Energy Association) and Wien Energie (Austria's largest energy provider) at various windmills in Lower Austria and Vienna...


Behind the scenes at the making-of the upcoming Windrad Festival (30 April): Austrian top-DJs Anna Ullrich, Joyce Muniz and Therese Terror at one of the art windmills in Vienna The pictures from behind the scenes at the making-of the recordings for the stream of the Windrad Festival on 30 April 2021 shows the DJs Anna Ullrich, Joyce Muniz and Therese Terror who performed at the art windmill by Wien Energie in Wien-Unterlaa. The three women count to Austria's top-DJs...


Selected posts from the temporarily published fashion feeds (permanently at fashion.at/mobile)

29 Apr 2021 - #Music video 'Racked' by Tommy Cash in medieval style, costume design by fashion designer Mareunrol's

29 Apr 2021 - Video: Saint Laurent 'Where the silver wind blows' Women's Winter 21 by Anthony Vaccarello

28 Apr 2021 - #Music 'Please' by Jessie Ware, deluxe album 'What's Your Pleasure? The Platinum Pleasure Edition' (11 June)

27 Apr 2021 - #Music Breakbot Remix of 'Shake' by Sam i (Sam Spiegel), ft. Alex Greenwald

27 Apr 2021 - Video, Rolling Stone interview series 'S.O.S. — Earth Is a Mess': Julian Casablancas interviews Noam Chomsky

27 Apr 2021 - Video: Nowness presents dancer Meng-ke Wu at the MAP - Museum of Art Pudong (by architect Jean Nouvel) in Shanghai

 

Trendletter history:

26-April-2021

22-April-2021

18-April-2021

14-April-2021

11-April-2021

7-April-2021

3-April-2021

 

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