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WOMEN STYLE
spring/summer 2010
fall/winter 2010/11

The story line changes without caution!

The new music video by The Mynabirds has inspired the vintage outfit made of modern high-tech sportswear and environmental friendly pieces on this page. The Mynabirds' video has a dusty atmosphere spiced with weird humor which expresses best the style of the ones who are taking not everything too seriously.

The story line of the video changes without caution such as the 30s style outfit is unpredictably made of modern pieces and high-tech materials.

Additionally, Fashionoffice was influenced for this styling by the unpredictable 1920/30ies Flapper Girls, who have changed with their uncommon behaviour the view on modern women; they were driving cars, bicycles, and were flying airplanes.

One very prominent Flapper girl was Dorothy Parker (1893 – 1967), writer and journalist at Vogue, Vanity Fair, and The New Yorker. She once said: "You can't teach an old dogma new tricks."

By the way: if you like 'Sex and the City' and want to know more about the style of past times, read Dorothy Parker's short stories about love and life during the 1930s in New York.



fig.: original beginning with the...

Black sleeveless 'Cardinal' dress with monochrome stars print by the Swiss board sports label Zimtstern from the streetwear collection SS2010. Zimtstern focuses on sustainable products and has made this year the next eco step with a bluesign certified rain protection jacket in the style of a parka made of Sympatex material which is composed of 100% environmental friendly polyester.

'Under-helmet', a cap for under the ski- or snowboard helmet made of high-tech protective material (against wind and cold weather) by the Austrian functional and streetwear cap label Capo, seen in 2010. Capo advices to dress up with the under-helmet for apres-ski. Photo: Capo.

Black Swarovski crystal encrusted earrings, seen at I Kandi loveikandi.com in 2010.

Rosette style purse made from crocheted, recycled aluminium ring-pulls, designed by the Brazilian ethical brand Da-Lata, seen at Pure Design
puredesigncompany.co.uk in 2010
.
The ring pulls are collected by the 'can pickers'. These activities are now supported by the Brazilian government and recognized as an occupation. This has allowed many disadvantaged women to form co-operatives and support themselves and their families through trade.

'Carol Maloney Orient Express' balconette bra and brief, seen at figleaves.com 2010.

Travel set by Clinique, SS2010. Clinique provides various travel sets for moisturizing, anti blemish, diminishing redness...). The one on this page is packed with products against dark spots and for a more even skin.

'Maggie Red Curtain' and 'Rafa Black Canvas' high heels in 1940s vintage/Gothic style by the eco-conscious UK label Beyond Skin, FW2010/11. Beyond Skin applies padded insoles and flexible soles to its retro-high heels. The fabric of the shoes is 100% recycled soft faux suede made of consumer-waste. The motto of Beyond Skin is "Be the change you wish to see in the world..." Mahatma Ghandi.

Video: The Mynabirds 'Let The Record Go' from the independent record label Saddle Creek (US) on Vimeo, directed by Rob Walters. The Mynabirds are Laura Burhenn and her band. In an interview on Spinner.com, Laura Burhenn speaks about the band's name, which is inspired by a female figure from a novel by James Joyce. "It fits the song: A little cold, a little vintage, etc." posts jessica on Stereogum, where the video premiered on 9 July 2010. Stereogum is a MP3 blog and online community for music news, downloads, videos. You can download the free single from the debut album 'What We Lose In The Fire We Gain In The Flood' on the musician's website themynabirds.com too; here you can find even the US tour dates for July to October.


Source: Original article with images and video on http://www.fashionoffice.org/collections/2010/womenstyle7-2010.htm.


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