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Fashionoffice tracked by the most elaborated tools online in Nov 2009

Sources of the statistical data: Google Analytics, Quantcast, Alexa (compare the rankings May, Aug, Sept, Oct, and Nov)
Date: 30 November 2009

Result: On 30 November 2009, the traffic stats on show for the main domain of Fashionoffice ( approximately the same distribution like in September 2009 (Pakistan is no longer the most important traffic source), with the only difference that Austria is not under the three most important countries where the users come from. This result does not mean that the Austrian users don't receive the information from Fashionoffice. The possible addresses in a country (around 8 million inhabitants in Austria) have impact on the geographical listing if content gets interest of other nations such as Germany with more than 80 million or US with nearly 310 million. Pakistan has approximately 170 million inhabitants.

Quantcast's country reports shows on 30 November that Fashionoffice's users come from United States 23.27, Germany 7.62, Austria 6.42, United Kingdom 5.78, Korea, Republic of 4.90...

On 30 October 2009, has tracked that most of the (approximately 40%) come from Pakistan. ( and are directed to the same webspace.) Compared to the data from 30 Sept 2009 (ca. 40% from Germany and Austria), was this a significant change in the statistics. The high ranking of Pakistan in Alexa started in mid October 2009.

Important note: From the start (early 2006) and through the years of monitoring traffic and its effects on rankings in search engines by using measurements of third-parties (Google, MSN, Alexa…), Fashionoffice has checked constantly together with official authorities for internet security and administration the reliability of the data delivered by the server of The significant expansion of user traffic from Pakistan on the domain was reported as suspected domain abuse on 30 October 2009 to (Hosting Provider), (Austrian Registry), and (Computer Emergency Response Team Austria).

On 3rd Nov, the Austrian CERT has affirmed that the technical premises for the measurements are reliable. The domain is free of abuse.

CERT mentioned some reasons for the domain's popularity boom during October 2009 in Pakistan:

  • In Pakistan are many price dumping textile manufacturers who are on the search for inspiration and models for re-cutting. High traffic from Indonesia and Vietnam would fit to this assumption, argued CERT.
  • Probably other fashion sites have been censored in Pakistan.
  • Or, another popular media has referred to
  • Probably one page has become so popular that it was sent by email.

Google Analytics: the most viewed pages in July 2009, Aug 2009, Sept 2009, Oct 2009, Nov 2009
(compare the Alexa ranking from May 2009, Aug 2009 with the most viewed pages in July, Aug, Sept, Oct)

Note: The URL and are directed to the same webspace. about 'Traffic Rank': "The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources, and is a combined measure of page views and users (reach)." Source:

On 30 October 2009, shows that most of the (approximately 40%) come from Pakistan. Compared to the data from 30 Sept 2009 (ca. 40% from Germany and Austria), is this one of the most significant changes in the statistics. The high ranking of Pakistan in Alexa's ranking for started in mid October 2009. In the data from 30 November, Germany and the US are back again in the highest positions of the traffic source ranking.

30 Nov 2009 30 Oct 2009 30 Sept 2009
  • 20.2% Germany
  • 10.2% United States
  • 8.0% United Kingdom
  • 61.8% OTHER
  • 27.4% Germany
  • 14.1% Austria
  • 11.7% United States
  • 2.4% France
  • 43.9% OTHER

On 30 October 2009, tracks that most of the users of the URL come from Hungary. Compared to from 30 September 2009, the US and UK users (50%) are not listed.

30 Nov 2009 30 Oct 2009 30 Sept 2009
  • 38.5% United States
  • 25.6% India
  • 36.2% OTHER
  • 35.0% United States
  • 15.0% United Kingdom
  • 50.0% OTHER


Note: The URL appears through the keyword analysis on much more international, although both domains ( are directed to the same space.

 tracks the inventory pages of Fashionoffice:
Inventory (impressions of 728x90, 120x600, 300x250, 200x200, 120x240, 120x90)*
*Data are measured on the ad pages of and its special channels (,,,,, only. Not all content pages are carrying inventory. The inventories of the Fashion Feeds or the Mobile Site are not included. The eMail-Trendletter has no inventory slots.

Country Uniques %
United States 23.27
Germany 7.62
Austria 6.42
United Kingdom 5.78
Korea, Republic of 4.90
Canada 2.77
Netherlands 2.36
Italy 2.35
China 2.19
India 2.08
Australia 2.07
France 2.03
Brazil 1.45
Russian Federation 1.40
Thailand 1.34
Turkey 1.33

Dec 2009
Nov 2009
Oct 2009
Sept 2009
Aug 2009
July 2009
June 2009
May 2009
Apr 2009
Mar 2009
Feb 2009
Jan 2009
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