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TRENDLETTER 26-August-2022
Trachten Trends, Metaverse Industries Study, Quiz Street Art,...
Trachten trends presented by celebrity stylist Oliver Rauh at Austria's largest trachten & fashion trade fair for wholesalers & retailers at Brandboxx Salzburg The 'Trachten Order Tage' trade fair at Brandboxx in Salzburg is the most important come-together event for producers, wholesalers and retailers of trachten (traditional alpine clothing in Austria, Germany, South Tyrol), alpine fashion, and accessories. Brandboxx publishes previews of the trachten trends Spring/Summer 2023 on social media channels like Instagram such as the post about the making of the jewelry of the Austrian label Seenberg designed by Ingrid Aigner-Schatz. At the fair opening, creative consultant and stylist Oliver Rauh who worked for celebrities like Lady Gaga, Naomi Campbell, Victoria Swarovski, Rolando Villacon,... will speak about trends...
Fashion is leading the industry ranking of the metaverse survey by the German Association for the Digital Economy (BVDW); discussion at the trade fair DMEXCO (21, 22 Sept) in Cologne, Germany The results of the metaverse study conducted by the German Association for the Digital Economy (BVDW - Bundesverband Digitale Wirtschaft) with a survey among more than 100 specialists and managers from various industries will be discussed next month at the DMEXCO in Cologne, Germany. The trade fair for digital marketing & tech happens this year on 21 and 22 September. Dr. Giovanna Graziosi Casimiro, Head of Metaverse Fashion Week, XR and Metaverse Producer (Decentraland Foundation), is one of the speakers at the talk under the title 'Enter the Metaverse - a journey into the fascinating next-gen internet' at the Blue Stage (dedicated to technology & innovation) of the DMEXCO on 22 September...
Fashion.at Quiz 25 August 2022 - Questions concerning Street Art
Portraits of participating designers of the upcoming MQ Vienna Fashion Week (12 - 17 Sept) presented under titles like 'Couture: Where gracefulness and timeless art come together' or 'Sustainability is key' In mid-August, MQ Vienna Fashion Week, traditionally the chicest Viennese event in early autumn respectively late summer, is in the starting blocks for the organization of the shows which happen this year from 12 until 17 September. One of the participating designers is Beverly Hills-based couturier Oliver Tolentino...
Fashion activism to raise awareness for the expansion of renewable energies: Austrian sustainable outdoor clothing, sportswear label Montreet presented fashion on a wind turbine The association of Austrian wind energy operators IG Windkraft (Interest Group Windkraft) and Vienna-based sustainable, unisex outdoor clothing & sportswear label Montreet (name derived from the words 'montagne' - mountain - and 'street') teamed up for a renewable energy awareness campaign. The fashion activism happened at the height of 135 meters on one of thirteen wind turbines of the Wien Energie windpark in Andlersdorf, Lower Austria which delivers electricity for over 27,000 households. The fashion was presented on the 'blade'-walk by members of the team of specialists for working in high altitudes, the 'Höhenarbeiter'...
Regional Seasonal Vegetables x Energy-Saving Recipe: Zucchini Pasta Fashion.at tested a new energy-saving recipe consisting of vegetables of the season in a creamy sauce with pasta. Pasta and sauce can be cooked in one pot which saves money for the needed electricity or gas. The second money-saving pillar beneath the cooking procedure on only one flame...
Fashion.at Style Tip for Harvest Festivals in Austria The upcoming harvest festival season starts in Austria depending on the region at the end of August and lasts until November. The popular 'Wiesn' folk festivals coincide with the harvest festival season. In Vienna for example, the 'Kaiser Wiesn' folk festival runs this year from 22 September until 9 October 2022. In Zell am See Kaprun (Salzburg), the harvest festival season starts with the Farmers' Autumn weekly markets in the last days of August and ends in late October. The (non-obligatory) dress code for both events is similar: Traditional rural clothing in classic style or new interpretations of trachten.
Fashion.at received some 'Wiesn'-trend tips by festival specialists from Salzburg...
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25 Aug 2022 - Independent art advisor and curator Ala Glasner initiated the project 'Solidarity Art T-Shirts' referencing the crisis in Ukraine for a peaceful coexistence, against social exclusion and discrimination with works by artists like Valie Export (Austria), Anna Khodorkovskaya (Russia), or Margarita Keller (Ukraine) printed on unisex t-shirts (each limited to 50 pieces) for the collection of money for Unicef's Blue Dot centres at the Ukrainian borders
Answers to the questions of the Fashion.at Quiz from 25 August 2022 concerning Street Art:
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