- selected fashion news for mobile phones

by publisher Karin Sawetz


In September and October the Fashion Circus is on tour in Europe to show what's hot and trendy next summer!

The Fashion Circus!

Barcelona, Milano, New York, London, Paris... are the cities in September and October where the Fashion Circus hits the catwalks with new ideas for spring/summer 2010.

In Barcelona, the designers Jan Zamora and Alfonso Peña of the Spanish label Jan iú Més presented a collection with strong focus on men's legs. Fashionoffice wanted to know: What’s about the sexiness of men’s legs in our times? janiumes9-2009.php

The UK shoe brand Beyond Skin has shown the new collection at the 'Estethica' during London Fashion Week. The spring/summer 2010 lookbook opens with the quotation of Mahatma Ghandi: ‘Be the change you wish to see in the world’. beyondskin9-2009.php

The reflection of the Fashion Circus' spotlight ... builds our culture.

The ones who are in the spotlights of the Fashion Circus will be in the media and consequently more or less part of our culture. This fact becomes obvious by measuring search-results for labels or top ranking keywords. In early October, Fashionoffice publishes the magazine's most current statistics of the most viewed articles and high ranking keywords. Find out more about The attention of web users.

Exercising a critical mind
New trends are worth to think about. The Festival Steirischer Herbst asks 'Do trends influence and change us personally and the society?'. You can join the art-exercises 'The Trend Is Your Friend' from 26 Sept until 8 Nov 2009 at the Medienkunstlabor in Graz. steirischerherbst7-2009.php

"Circus" by Britney Spears

Britney Spears sings in her song 'Circus':

"I'm like the ringleader
I call the shots
I'm like a firecracker
I make it hot
then i put on a show"

The text summarizes in short words the most important fascination of the Fashion Circus. Fashion should have a message, be practical and comfortable - and it should be above all easy and sexy!

But some designers are critical against this Fashion Circus and question the seasonal rotations that are produced by the machinery of the circus. Wouldn't it be better if designers work like artists and produce new collections to realise ideas without the pressure of the 'new'? Is it really important that we have each season new trends?

Sülzkotelett and PYG are following this 'think school'. They have presented seasonal unlimited ideas in Aachen (Germany) fabianseibert9-2009.php.

In a similar way the designers of Liniert are approaching the Fashion Circus. They had shown two collections at the Vienna Fashion Week. The report about the week begins with a "... ride on my scooter along the Ringstrasse to 'The Ring'..." Read the story Tour de la Mode!

fig.: I shot this picture in the Viennese Prater. When I was a child I was fascinated by the roundabout. Today I think more about the horses' running in the circle - - but probably they would be meat loaf instead.


Sept 2009
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Karin Sawetz is journalist, media researcher and fashion scientist (Mag. Dr. phil.). >


Source: Original article with images and video on


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