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Trendletter

July 2009 - I: Traveling time has started - Munich, Dubai, Paris, Vienna, Berlin, London...
July 2009 - II: Building Fashion Brands; Trends FW9/10 & SS10

July 2009 - III: Street Style
Aug 2009 - I: Photography around the world, Urban nomad
Aug 2009 - II: Fashion e-commerce
Aug 2009 - III: Historical Moments in Fashion & Beauty
Sept 2009 - I: Following rules in beauty and fashion, or not?
Sept 2009 - II: Fashion seen on phones, ears, dogs, scooters, feet...
Sept 2009 - III: Nature & men's wear, shoes, cosmetics; Juggling with design-rules

Oct 2009 - I: Fashion circus; Men's fashion

trendletter from fashionoffice.org to your@address.xxx

 

Oct 2009 The ‘Memorized-Data’-hypothesis
Fashionoffice's statistics of the most viewed articles from July to September and high ranking keywords verify the hypothesis that memorized data gain more attention. Publishers and advertisers have to calculate the impact of editorial content as well as online-campaigns with a new factor: the unprogressive data...

 

 

On 3 September 2009, the Spanish men's wear label Jan iú Més (founded 2005) by the designers Jan Zamora and Alfonso Peña presented the spring/summer 2010 collection during the 080 Barcelona Fashion.

 

FASHIONOFFICE INSIGHT by publisher Karin Sawetz

 

Jeroen van Tuyl presented his spring/summer 2010 collection during the Paris Men's fashion week not on the catwalk but as a performance with the title 'Manitou'. The Manitou collection is influenced by the Native Americans' respect for nature...

Jan iú Més SS10
Question: Alongside to the short trousers, even your long pants in partly transparent materials are presenting men’s legs in a sexy way; never before experienced a fashion trend with such a strong focus on men’s legs. What’s about…?

Men’s Fashion

FASHIONOFFICE INSIGHT 
by publisher Karin Sawetz
 
This month's insight is about the Fashion Circus. Britney Spears' sings in 'Circus': 
"I'm like the ringleader
I call the shots
I'm like a firecracker
I make it hot
then i put on a show"

 

Jeroen van Tuyl SS10 
Jeroen van Tuyl presented the collection during the Paris Men's fashion week not on the catwalk but as a performance with the title 'Manitou'. The collection is influenced by the Native Americans' respect for nature…

Men’s Fashion

Burberry's SS2010 women's collection and the limited fragrance edition have two things in common: the transformation of the Burberry-check and the playful lightness. The track on the YouTube video is not originally from the Londoner catwalk; the YouTube-user has commented it with "[ Sorry about audio track ]"...

In the week from 21 to 27 September 2009, several fashion events and parties have invited to amazing evenings in Vienna.

"There is only a thin line between being lonely or free" writes Ivana Helsinki as an insert into the movie to the new spring/summer 2010 collection 'Leaving Circus' of her label 'Ivana Helsinki'. The track 'Stallion' comes from Brooklyn based singer/songwriter and new music darling Alexa Wilding...

Burberry SS10
The 25th anniversary of the London Fashion Week was celebrated with a party hosted by Burberry. Video screens served party-comments including Twitter and Facebook; a YouTube-user has commented…

Fashion Circus

Tour de la Mode Vienne
Vienna Insight by Karin Sawetz: ... the models in the upheated bar windows get the flash lights and not the most brilliant questions. Like the model who told me that it's not the helmet why it is hot in the windows…
Fashion Circus

 

Ivana Helsinki SS10 
"There is only a thin line between being lonely or free" writes Ivana Helsinki as an insert into the movie to the new collection 'Leaving Circus'. The track 'Stallion' comes from Brooklyn music darling…

Fashion Circus

On 6 August 2009, Danish designer Stine Goya presented the new spring/summer 2010 collection 'bulles d’été' (translated 'bubbles of spring') in a swimming hall during the Copenhagen Fashion Week in front of prominent guests like Danish Crown Princess Mary and international professionals such as style director for US Elle, Kate Lanphear. The Danish popstar Medina closed the show with the song 'Kun for mig'.

About curating a store or He's got the look, Vienna Insight by Karin Sawetz: Wolfgang leads me to the 'Outdoor' section of the store with pieces from Geospirit, True Religion etc with an extraordinary mirror which he has found in Paris. I like the way he is measuring himself in the mirror and captured the moment...

Mette Hoff presents the new Hoff by Hoff spring/summer 2010 lingerie, night- and homewear collection: "I was trained to be a designer at the Danish Design School in Copenhagen... Before starting my own company I worked for some years in the design studio of a big Danish department store as a designer of their private labels, especially with lingerie and nightwear. This was where I got the idea to create a lingerie collection for the fashion conscious woman, ... to get rid of the many useless bows, frills and multicoloured laces..."

Stine Goya SS10 
'Sugar' is the name of the leading pattern in this collection of dresses in floating materials. Stine Goya, a graduate from Central St. Martins, creates a lightness of water and air that she entitles 'bubbles of spring'. The decadence…

BR-Fashion fall 2009 
Vienna Insight by Karin Sawetz: Wolfgang leads me to a section of the store with pieces from Geospirit, True Religion etc and an extreme mirror from Paris. I like the way he is measuring himself in the mirror and captured the moment…

 

Hoff by Hoff SS10 
Mette Hoff: "…Before starting my own company I worked in the design studio of a big Danish department store. This was where I got the idea to create a lingerie collection... to get rid of the many useless bows, frills and multicoloured laces…"

 

The natural cosmetics label Bioemsan invited to a seminar about cosmetics and healthy nutrition. Interview with Katharina Hader about the distribution concept, what a dentist has to do with cosmetics, and meta-rules to gain beautiful skin through healthy nutrition...

The Aachen (Germany) product and jewelry designer Fabian Seibert and furniture, bags and accessories artist Patricia Yasmine Graf took part in the initiative Designmetropole Aachen event together with other designers and shop owners...

From 18 to 22 September 2009, the UK shoe brand Beyond Skin will present the new 2010 collection at the 'Estethica' during London Fashion Week. The  lookbook opens with the quotation of Mahatma Ghandi: ‘Be the change you wish to see in the world’. The design of the ethical footwear is surprisingly classic with a modern touch that remembers partly New Wave style in the tradition of Memphis design. Bold colors and minimalistic lines have the refreshing appeal of a sea breeze...

Bioemsan
The natural cosmetics label Bioemsan invited to a seminar about cosmetics and healthy nutrition. Interview with Katharina Hader what a dentist has to do…

 

PYG & Sülzkotlett 2009 
Juggling with design-rules! Question to the designer Fabian Seibert: With this ring the wearer looks like a mutant with advanced flexible finger. What has inspired you?

 

Beyond Skin SS10 
The lookbook opens with the quotation of Mahatma Ghandi: ‘Be the change you wish to see in the world’. The design of the ethical footwear is surprisingly classical…

 


CALENDAR:
(‘Short Messages’ from the cover of www.fashionoffice.org in chronological order)

Green Porno by Isabella Rosselini Green Porno’ is the first movie directed by Isabella Rosselini. She is playing the starring roles like spider, wale, or in this video the role of an earthworm. Just received an invitation to the opening of the exhibition ‘Green Porno by Isabella Rosselini’ on 8 Oct at the NRW-Forum Kultur und Wirtschaft in Düsseldorf. The exhibition runs until 11 Oct www.nrw-forum.de

Quiksilver video with music by Tha TrickaZ Quiksilver invites to music, skate boarding, and art with Tony Hawk on 20 and 21 Nov at the Grand Palais in Paris. Take a preview at the extraordinary skate location Grand Palais on a video with the 'Robbery Song' by Tha TrickaZ.

Urban Gardening ‘Urban Gardening’ with the Swiss brothers ‘Freitag’ who produce bags of used material from the road like truck tarpaulins, seat belts, bicycle inner tubes, recycled airbags… The Walking Chair Gallery www.walking-chair.com invites to the fashion tactics to direct the consciousness towards urban structures on 1 Oct, 19.00 (on display until 31 Dec 2009) during the Vienna Design Week (1 – 11 Oct 2009) www.viennadesignweek.at

New fashion platform The US fashion, film, and art organization ‘Gen Art’ invites fashion designers, editors, buyers, bloggers and fashion consumers to join the new platform ‘Discover’. You can submit a t-shirt design to the theme ‘inspiration’. The winner will have their t-shirt produced and win a VIP travel package to Gen Art’s Shop NYC discover.genart.org

Website about clean energy fashion. CEF collects content about clean energy such as the video from the Los Angeles catwalk show of the Eco Nouveau (>YouTube, www.econouveau.com) designers Gary Harvey, Bahar Shahpar, and Amanda Shi. CEF has sent a glossary too: Eco-Fashion...uses organic raw materials, such as cotton grown without pesticides and silk made by worms fed on organic trees...doesn't involve the use of harmful chemicals and bleaches to colour fabrics...is often made from recycled and reused textiles. High-quality garments can be made from second-hand clothes and even recycled plastic bottles...is made to last, so that people keep them for longer...comes from fair trade - the people who make them are paid a fair price and have decent working conditions www.cleanenergyfashion.com

Fashion and music darling ‘Mika’ in a photo shooting for Vanity Fair in London (>YouTube). ‘Pop wonderboy’ Mika’s album ‘The Boy Who Knew Too Much’ came out on 18 Sept in Italy, 22 Sept in America etc. Mika will tour America in October. Find out more on www.mikasounds.com

 

Hip-Hop Underground Festival ‘Going Down’ by musician Szenario; directed by himself (>YouTube). The Viennese is part of the independent group of musicians under the keyword ‘Supercity’. From 5 to 10 Oct, Supercity runs the RUN VIE Festival on 8 locations in Vienna with more than 25 Hip Hop-Underground acts www.supercity.at/RUNVIE

 

Viennese design night with chocolaterie, Champagne and Cidre During the Vienna Design Week, a group of artists and retailers start a new cooperation to show fashion, jewellery, accessories etc. with culinary and musical highlights in the ‘Kettenbrückengasse’ quarter on 8 Oct, beginning at 18.00. My advice: start with chocolate, Cidre und Champagne at the Chocolaterie/Pâtisserie au marché www.fruth.at

Swedish humour on fashion films The wearable magazine ‘T-post’ goes cross-media. Watch the witty documentary ‘A T-post family Portrait - Karin & Carina’ (>YouTube). “We are in the final stages of completing the first film in a series of documentaries highlighting people in the T-post family. This first film gives you a chance to get to know Karin and Carina. Every six weeks they neatly check every single Tee for misprints and holes, and folds and package them to be shipped out to all four corners of the world. But before the package is shipped they singlehandedly check all 2500 address labels to make sure that they accurate. Karin and Carina are two cool and lovely women and this is our tribute to them.” The film will be released this fall. www.t-post.se

The underlying role of aesthetics in ideology and culture Sean Snyder investigates the “transformative role of the archive in relation to digital imaging technologies, developing a methodological approach to the structuring of information. Utilizing the interpretative potential of documents and databases, his work explores documentary practice as a historical construct, and more generally the underlying role of aesthetics in ideology and culture…” exhibition ‘Sean Snyder’ at the ‘Index the Swedish Contemporary Art Foundation’ from 16 Sept - 25 Oct www.indexfoundation.se

‘Yearning For Home’ by the now in America (NY) living British born singer Siji from his new album ‘Adesiji’ (video on YouTube). “My self-titled sophomore album 'ADESIJI', is a full portrayal of where I currently stand as an artist and human being and the experiences that have come to shape my character. A few of the songs are about the current war, the environment, my yearning to take a closer peek at my ancestral homeland (Nigeria), where I grew up in as well as the spiritual side of my roots". www.sijimusic.com



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