Ego trip in the mountains
The British label Bench presents the new FW2010/11 sports collection with an online video from the sunny Swiss Alps. The collection is designed under the motto 'more ego'.
Bench was founded as men's wear label in 1989 in Manchester, inspired by the urban subculture of skateboarders and BMX riders. Through the years, the label and its fashion became international urban street style. Since 1998, the label creates women and kids collections. Bench collaborates with musicians like Florence and the Machine or Kaiser Chiefs.
The Bench Sport ski- and snowboard line premiered in fall 2009. The video on this page shows the new FW2010/11 from the Bench Sport line. The designers of the bright colored collection followed the idea of 'more ego' for the creation of an authentic ski- and snowboarding style. Bench describes the "women's power in the powder" collection as "crazed and supercool".
fig. original: 'Manik Jacket' in bright yellow, pink and green by Bench Sport, FW2010/11.
Video: Bench sport collection FW2010/2011. Producer of the video is Patrick Armbruster, co-owner of Absinthe Films. The production company is specialised in snowboard movies. Absinthe Films is on snowboard movie tour now, co-sponsored by Bench.
"We kick off the tour in Zürich on September 7th rolling through Europe with the whole Absinthe entourage..." 9 Sept Innsbruck AT, 10 Sept Munich DE,... 27 Sept Paris FR,... 23 Oct St. Moritz CH... www.absinthe-films.com.
Source: Original article with image and video on http://www.fashionoffice.org/collections/2010/bench9-2010.htm.
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