fashion.at/mobile - selected fashion news for mobile phones

FASHIONOFFICE INSIGHT
by publisher Karin Sawetz
July 2010
Karin Sawetz is journalist, media researcher
and fashion scientist (Mag. Dr. phil.).


Twitter, inventory and keywords

Twitter
Since June 2010, Fashionoffice has installed Twitter-realtime results on the cover of the magazine. The search is focused on 'men's wear 2011'. Tweets such as by twitter.com/fashion_victim on the Fashionoffice article 'Men's wear 2011 presented in Africa' are lending wings to the editorial work of Fashionoffice.

Thank you - all of you, whoever you are - for these postings on Twitter! We are honored by each of your tweets.

Inventory
For the ones who are interested in the absolute numbers of Fashionoffice, we have calculated the magazine's inventory for the next four months with DoubleClick for Publishers: 'The Inventory of Fashionoffice'.

Keywords
And the ones who are keen on information about the most requested content on Fashionoffice, will find the ranking of the most viewed articles of the last 30 days: the graduates of the AAU - Academy of Art University in San Francisco evoke the most requests. You will learn that the keywords and the most viewed articles are not in a corresponding relationship.

We hope to give with this Fashionoffice Insight some useful hints to create your own online presentation from the 'Fabric of the Web'.

Statistical data: Keywords, most viewed articles

By collecting the monthly statistical data about the domains of the magazine, it becomes once again obviously that despite the daily production of new articles which are linked from the cover pages where most of the traffic happens, the archived editorial works are tracked as the most viewed articles during 30 May and 29 June 2010 on Fashionoffice.

To give you a better orientation how Fashionoffice's articles are found by users on search engines, the most important keywords from the domains fashionoffice.org, fashion.at, beautyme.com, and confashion.com are listed on this page.

Course 'Online-Journalism'
On 15 September 2010, the one-month course 'Online-Journalism' about keyword advertising, media and copyright law, media psychology and culture journalism will start. The lectures will be hold in German.



Articles viewed in June 2010

The statistics of the different media Web, Mobile, and Feeds give an insight into user preferences. The Trendletter is not tracked by a statistical tool.


Ranking of the most viewed editorial pages between 30 May- 29 June 2010, data by Google Analytics (the bold fonts signify articles from the last 12 months; the others are from the respective month-year):

Fashionoffice server location The technics of Fashionoffice (fashionoffice.org, fashion.at, confashion.com, beautyme.com, styleradar.com, beautyradar.com, FashionAvigator.com, cytara.com) is outsourced to a US hosting provider with data centers in US, Massachusetts.


Web
Fashionoffice: fashion.at, beautyme.com, confashion.com

 

  1. /ss2007/garges6-2007.htm
  2. /ss2007/galati6-2007.htm
  3. /ss2007/schweitzberger5-2007.htm
  4. /ss2007/puma3-2007.htm
  5. /ss2007/lenesecher5-2007.htm
  6. /ss2007/generalmotors6-2007.htm
  7. /ss2006/jiwonree6-2006.htm
  8. /ss2007/venlai5-2007.htm
  9. /ss2008/ritukumar10-2007.htm
  10. /ss2008/ibm1-2008.htm
  11. /ss2007/inhorgenta4-2007.htm
  12. /ss2007/philippplein4-2007.htm
  13. /cosmetics/2008/makeupforever10-2008.htm
  14. /film/domino11-2005.htm
  15. /triumph/2006/winner11-2006.htm
  16. /collections/2009/infash9-2009.htm
  17. /fragrance/calvinklein10-2005.htm
  18. /cosmetics/2006/givenchy12-2006.htm
  19. /film/marilyn.htm
  20. /cosmetics/2010/topmodel6-2010.htm


Mobile

fashion.at/mobile

 

  1. /menstyle6-2010b.php
  2. /karinsawetz6-2010.php
  3. /flowerstyle6-2010.php
  4. /africa6-2010.php
  5. /topmodel6-2010.php
  6. /menstyle6-2010.php
  7. /football6-2010.php
  8. /glamstyle6-2010.php
  9. /tableculture6-2010.php
  10. /mediainfo6-2010.php
  11. /watersport6-2010.php
  12. /womenstyle6-2010.php
  13. /impulstanz6-2010.php
  14. /viennainsight6-2010.php
  15. /wella11-2009.php
  16. /strellson11-2008.php
  17. /coccinelle11-2008.php
  18. /hmhome2-2009.php
  19. /adidas11-2009.php
  20. /aetheree1-2009.php

 

Keywords that bring users by search to Fashionoffice:
(Google Analytics 30 May - 29 June 2010)

fashion.at and fashionoffice.org

  1. fashion
  2. office fashion
  3. trend forecast 2011
  4. fashion office
  5. film noir fashion
  6. frauen
  7. europe fashion
  8. vanessa beecroft
  9. drew sidora
  10. fashionoffice.org

beautyme.com

  1. vichy
  2. beautyme
  3. michael la delle
  4. beautyme.com
  5. euphoria
  6. vichy lipo peel
  7. creative make up
  8. mac cosmetics
  9. bioemsan toothpaste
  10. biotherm celluli intense peel

confashion.com

  1. philipp plein jeans
  2. pierre garroudi
  3. lie sang bong
  4. confashion
  5. world cup 2010
  6. confashion.com
  7. jeff koons fashion
  8. johanna hatszenbauler
  9. lie sang bong hangul
  10. bikkembergs underwear

 

Ranking of the Fashion Feeds (from 30 May to 28 June; data delivered by Feedburner) after views and clicks.

The Fashion Feeds statistics show that the Trendletter alert is again (compare the statistics from May 2010) the most clicked item, although it was not part of this month's Fashion Feeds.

FashionFeeds
http://feeds.feedburner.com/FashionFeeds

Name, Views, Clicks

Trendletter by Fashionoffice.org 43 353 –
Short Message 31/5/2010 - Fashion photo… 168 213 –
Short Message 2/6/2010 - Music video ti… 157 217 –
Short Message 2/6/2010 - Photography fo… 162 210 –
Short Message 31/5/2010 - Music tip: Se… 158 211 –
Short Message 3/6/2010 - Video from a b… 153 216 –
Short Message 1/6/2010 - British design… 149 214 –
Short Message 29/5/2010 - Music-art doc… 148 208 –
Short Message 4/6/2010 - Rocking fashio… 146 186 –
Short Message 26/5/2010 - Music video t… 94 182 –
Short Message 26/5/2010 - Music tip: 'Q… 93 181 –
Short Message 24/5/2010 - Fashion video… 89 182 –
Short Message 25/5/2010 - Music tip: 'O… 90 181 –
Short Message 6/5/2010 - 70/80ies music… 74 195 –
Short Message 15/5/2010 - Book tip: 'Se… 83 184 –
Short Message 17/5/2010 - Making-of vid… 84 181 –
Short Message 19/5/2010 - Fashion video… 84 181 –
Short Message 23/5/2010 - Video about h… 86 179 –
Short Message 6/6/2010 - Music video ti… 144 116 –
Short Message 27/5/2010 - Music video t… 139 114 –
Short Message 8/6/2010 - 'Buster Voodoo… 133 111 –
Short Message 9/6/2010 - 'The Ghost Who… 130 111 –
Short Message 10/5/2010 - Movie preview… 62 179 –
Short Message 8/5/2010 - Music tip on o… 62 178 –
Short Message 12/5/2010 - Music video t… 61 177 –
What do men wear this year? 171 28 –
The Topmodel look 161 30 –
Short Message 6/5/2010 - Music tip: 'Ja… 41 134 –
Short Message 20/4/2010 - Fashion video… 40 135 –
Art video 'Rise and Fall' (2009) by Fio… 155 19 –
Fashionoffice Insight by publisher Kari… 160 13 –
Short Message 26/4/2010 - Motor-video s… 40 133 –
Short Message 26/4/2010 - Art-video 'Va… 39 134 –
Short Message 28/4/2010 - Fashion video… 41 132 –
Short Message 5/5/2010 - Fashion photos… 41 131 –
Short Message 4/5/2010 - Music tip: 'St… 41 131 –
Short Message 1/5/2010 - Music tip: 'Mo… 41 131 –
Short Message 28/4/2010 - Music-video t… 41 131 –
Short Message 23/4/2010 - Styling appli… 40 131 –
Short Message 1/5/2010 - Fashionoffice … 41 130 –
Short Message 22/4/2010 - Fashionoffice… 39 132 –
Short Message 30/4/2010 - Music documen… 40 130 –
Fair Play; Football Insight by publishe… 143 21 –
Iggy Pop and street fashion in Vienna; … 145 15 –
Short Message 13/5/2010 - Fashion shoot… 83 76 –
Short Message 20/4/2010 - Fashionoffice… 39 115 –

etc.


Source: Original article with rankings and image on http://www.fashionoffice.org/survey/2010/karinsawetz7-2010.htm.


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