Top content of Fashionoffice in December 2009 (in comparison to July - December 2009)
Sources of the statistical data (ranking top content 1 to 30): Google Analytics
Date: 29 Nov - 29 Dec 2009
- Memorized data gain more attention
The 'Memorized Data'-hypothesis is approved by observing data traffic from the Fashionoffice domains during the last 6 months: by comparing the high ranking pages (statistics delivered by www.google.com/analytics) from July, August, September, October, November and December 2009, Fashionoffice demonstrates that the ‘memorized’ articles from former years gain more attention by the internet and its users than most current content. And this despite the fact that new content is massively promoted on RSS Feeds, Mobile Sites, Trendletters, editorial teasers in the advertising slots, as well as through online and offline advertising. Details: 'Memorized Data'-hypothesis
- 6 months intense promotion for new articles
Solely the inventory pages (these are the pages that run with more than 90% teasers for new articles on Fashionoffice) had been delivered 798.000 times/month (Quantcast). In these numbers (>90% of 798.000 in 1 month) the contacts through RSS Feeds, Trendletters, Mobile Site and advertising on exterior media (on- and offline) are not included.
In numbers: more than 4,8 millions promotional contacts for new Fashionoffice articles during July to December 2009 haven't changed the monthly statistics delivered by Google Analytics for high ranking pages. The most read articles on Fashionoffice tracked by Google Analytics are constantly over the last half year the same (with one exception: an article about Wolford from the year 2006 becomes increasingly visible in the top-ranking since November):
- Reliability of the data: Fashionoffice’s technological premises are common practise
From the start (early 2006) and through the years of monitoring traffic and its effects on rankings in search engines by using measurements of third-parties (Google, MSN, Alexa…), Fashionoffice has checked constantly together with official authorities for internet security and administration the reliability of the data delivered by the server of Fashionoffice.org. The significant expansion of user traffic from Pakistan on the domain fashion.at was reported as suspected domain abuse on 30 October 2009 to Globat.com (Hosting Provider), Nic.at (Austrian Registry), and CERT.at (Computer Emergency Response Team Austria). The domain fashion.at was free of abuse. CERT mentioned some reasons for the expansion of traffic from Pakistan.
- Compare the keyword rankings on Alexa.com: May, Aug, Sept, Oct, Nov, Dec.
Please find more data about high ranking pages between 25 August 2008 to 25 January 2009 on fashionoffice.org/survey/2009/pagesused2-2009.htm and keywords used by the users to reach Fashionoffice fashionoffice.org/survey/2009/keywords1-2009.htm.
- Most viewed pages through the year 2009
- The consequences: Online reality is constructed of unprogressive data
Editorial media are opinion makers and cultural chroniclers. Therefore, they have ever been used to conserve historical memory and build contemporary consciousness. “In times of a media like the internet this important function is obviously grounded on unprogressive data that causes a ‘reactionary’ view on today’s world, users – private and business - have to get aware how the reality is constructed online. The memorization of data has become already a bias in our ‘real’ world. The democratic process of building opinions has to be monitored and analyzed by the appropriate sciences with the aim to elaborate new communication theories based on these new aspects of the media reality of today,” Dr. Karin Sawetz, publisher Fashionoffice.org. Read more about the The ‘Memorized-Data’-hypothesis.
ORANGE Correlations with the most current content of the top positions 1 to 10 are signified with orange letters. The most current content is represented in the Trendletters:
Dec 2009 - I: Fashion & Truth
Dec 2009 - II: Green Fashion
Dec 2009 - III: Forecast 2010
Dec 2009 - IV: Fashionoffice wishes Merry Christmas and Happy 2010
GREEN Correlations with additional content which was written in the year 2009 are signified in the top positions 1 to 30 with green letters. The content from the year 2009 is promoted on the cover pages of the magazine, the RSS Feeds, the mobile site, the Trendletters and through editorial teasers, running in the advertising slots of the magazine on all domains. Older content can be reached by using search engines or through the chronological indexes of the several channels.
Domains www.fashionoffice.org / www.fashion.at
(both domains are directed to the same webspace):
Note: The URL Fashionoffice.org appears through the keyword analysis on Alexa.com much more international, although both domains (fashion.at/Fashionoffice.org) are directed to the same space: May, Aug, Sept, Oct, Nov.