TRENDLETTER 19-December-2020

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The most requested articles with relation to the pandemic Some days ago, Fashionoffice has started the annual review of most requested topics, themes with the overall quantitative ranking of most viewed articles counted with the web measurement service Google Analytics, which is installed on the pages of the Fashionoffice websites (main domains Fashion.at and Beautyme.com). A closer, more qualitative view at the top ranking content shows that the pandemic left a deep track in fashion and beauty this year. Pandemic related articles in sum after performance data and topic make the highest amount of traffic on the domains. The following ranking (after pageviews and articles addressing the topic pandemic) tells an almost chronological story of the Covid-19 crisis starting with the in society partly very emotionally discussed benefit of masks without or rare references to scientific studies. Science vs. emotions is another characteristic of 2020...

Countdown 2020/2021: Anonimo watch models are matching the optimistic tones of the Shutterstock Color Trends 2021 It's an annual statistical ritual to calculate trends from performance data at the end of the year. The results of data harvests by search engines or content providers are in many cases published online as reviews of the past months with projections of what the future brings; literally, a countdown of one year to the next! Stock media provider Shutterstock for example calculated three color schemes from pixel hues of downloaded images and created the Shutterstock Color Trends 2021...

Rebekka Ruétz' '"placID" inspired by Zillertal' collection is a visual statement of what's today's fashion worldwide: Looking closer at the beauty of nature around the own place of living In the context of the current situation, the upcoming collection '"placID" inspired by Zillertal' by Tyrolean designer Rebekka Ruétz may appear like a visual statement of what's today's fashion: Looking closer at the beauty of nature around one's own place of living. Rebekka Ruétz incorporated fabrics with prints of images by Zillertal-based photographer Tom Klocker showing motifs such as a lake at the mountainous area. The importance of the 'regional' has grown in 2020 necessarily...

Tiberius presents new line of streetwear inspired by protective gear under the brand name 'to do's' Tiberius references with the new brand name 'to do's' the Spanish word 'todos' ('everybody') as well as the English word combination 'to do'. In this sense, the to do's of nowadays are for everybody around the world currently the same: distance, masks, hygiene. Vienna-based Tiberius started as fetish fashion brand founded by Karl Ammerer in 1992 and has turned since 2004 under the art direction of Marcos Valenzuela into a label with strong focus on exclusive couture. Now in the challenging time of 2020,...

Christmas and New Year Fashion from London: Miss Selfridge styles for the upcoming festive season Fashion.at used the database of a London based press-images library for news concerning the upcoming holidays. At the 'New Year Fashion' folder, Miss Selfridge...

Neubau Eyewear previews 'Changing The Perspective' collection, roll-out starts in January 2021 Water, Air, Fire, Earth are the four chapters of the 'Changing The Perspective' sunglasses and optical eyewear collection 2021 by Austrian brand Neubau Eyewear. The label was founded 2016 and is dedicated to nature preserving production methods and sustainable materials like...

Tip on the 9th day of 'hard lockdown' in Austria: Advent markets go digital On the 9th day of the hard lockdown in Austria, Advent markets and the extension into the digital online world were a topic. One of the country's most beautiful markets, the Mariazeller Advent launched today its first ever digital edition...