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FASHIONOFFICE INSIGHT
by publisher Karin Sawetz

March 2010

Fashionoffice Map

The Fashionoffice map, a Google map with interesting fashion points worldwide, is the new social media feature on Fashionoffice. The map can be used on users' websites as well as fashion points from other maps can be imported.

The Fashionoffice map can be embedded into a website. Or, you can set a hyperlink to the map in general or to a selected point; certainly, the link can also be sent by email.

The RSS data feature makes this map so practical! The RSS data can be uploaded into another personalized map. For example: if you have an own map on Google, you can import the data from the Fashionoffice map with interesting fashion points worldwide.

In January and February, Fashionoffice has received many show schedules for the fashion weeks in Paris, London, New York etc. Unfortunately time is limited at Fashionoffice and we couldn't publish all the interesting information that was sent. But now, Fashionoffice can integrate Google map RSS into the magazine; we hope that this new service provides a better overview when a fashion week happens anywhere so that designers, the shows, and showrooms can easily be found.
You are invited to send us your Google map!

Last month, Fashionoffice has announced that the organisation has stopped its investment into the statistical analysis and technical checks* - even with official authorities, for extending its editorial focus especially on young talents and music.
*In January 2010, Fashionoffice has finished its researches on statistical data from and about the magazine domains. The result is - in short words - that data from different sources are not replicable. Details about the studies on traffic, keywords etc. delivered by Alexa, Google Analytics and Quantcast are published on fashionoffice.org/survey/2009/stat-fashionoffice12-2009.htm.

The Fashionoffice map points are mostly connected to editorial articles or directly to music videos:

The most viewed articles on Web and Mobile; the most viewed/clicked FashionFeeds
For this month's Web and Mobile page rank, we have sampled 2 weeks from February to point out once more that we are not summarizing the page impressions since 1996; we are counting the page impressions that occur on the server of Google Analytics from selected dates (15 to 28 Feb 2010). The Fashion Feeds statistics by Feedburner show for February 2010 views and clicks for content that is not on our server any more. The Web statistics from 15 to 28 February are dominated by content from former years.

The statistics of the different media Web, Mobile, and Feeds give an insight into user preferences. The Trendletter is not tracked by a statistical tool because it hasn't any slots for the delivery of advertising.

WEB/MOBILE: Ranking of the most viewed editorial pages between 15 Feb 2010 to 28 Feb 2010, data by Google Analytics (the bold fonts signify articles from the last 12 months; the others are from the respective month-year):

Fashionoffice server location The technics of Fashionoffice (fashionoffice.org, fashion.at, confashion.com, beautyme.com, styleradar.com, beautyradar.com, FashionAvigator.com, cytara.com) is outsourced to a hosting provider in US, Massachusetts.

Web
Fashionoffice: fashion.at, beautyme.com, confashion.com


  1. beautyme.com/cosmetics/2008/makeupforever10-2008.htm
  2. fashion.at/culture/beecroft10-2003.htm
  3. fashion.at/culture/2008/chanel5-2008.htm
  4. fashion.at/collections/2009/infash9-2009.htm
  5. beautyme.com/fragrance/calvinklein10-2005.htm
  6. confashion.com/ss2007/venlai5-2007.htm
  7. beautyme.com/cosmetics/2006/givenchy12-2006.htm
  8. confashion.com/ss2007/schweitzberger5-2007.htm
  9. fashion.at/interior/2010/mak2-2010.htm
  10. fashion.at/collections/2010/menstyle2-2010.htm
  11. confashion.com/ss2008/ibm1-2008.htm
  12. confashion.com/ss2007/philippplein4-2007.htm
  13. confashion.com/ss2007/puma3-2007.htm
  14. fashion.at//triumph/2006/winner11-2006.htm
  15. confashion.com/ss2007/galati6-2007.htm
  16. confashion.com/ss2007/garges6-2007.htm
  17. confashion.com/ss2007/generalmotors6-2007.htm
  18. confashion.com/ss2007/lenesecher5-2007.htm
  19. confashion.com/ss2007/inhorgenta4-2007.htm
  20. confashion.com/ss2008/ritukumar10-2007.htm

Mobile
fashion.at/mobile



  1. /menstyle2-2010.php
  2. /urbansportstyle2-2010.php
  3. /patternid2-2010.php
  4. /dirkbikkembergs2-2010.php
  5. /bonin2-2010.php
  6. /pinkstyle2-2010.php
  7. /taschen2-2010.php
  8. /mak2-2010.php
  9. /airfashionshow2-2010.php
  10. /glassesusa5-2009.php
  11. /beachstyle2-2010.php
  12. /karinsawetz3-2010.php
  13. /madridfashion2-2010.php
  14. /personalstyle2-2010.php
  15. /spacedesign2-2010.php
  16. /identityapparel2-2010.php
  17. /infash9-2009.php
  18. /neilbarrett1-2010.php
  19. /dresscode10-2009.php
  20. /parajumpers12-2008.php


Ranking of the Fashion Feeds (from 30 Jan to 28 Feb 2010; data delivered by Feedburner) after views and clicks:

FashionFeeds
http://feeds.feedburner.com/FashionFeeds

  1. Fashionable "Hercules and Love Affair" …
  2. Short Message 29/1/2010 - Fashionoffice…
  3. Short Message 29/1/2010 - Valentine's m…
  4. Short Message 2/2/2010 - Valentine's mu…
  5. Short Message 4/2/2010 - 'The Sun Ain’t…
  6. Short Message 3/2/2010 - Vintage collec…
  7. Short Message 6/2/2010 - 'These New Pur…
  8. Short Message 12/2/2010 - Footballer Zi…
  9. Short Message 28/1/2010 - Valentine's m…
  10. Short Message 12/1/2010 - Afrobeat lege…
  11. Short Message 24/1/2010 - Fashionoffice…
  12. Short Message 16/1/2010 - Valentine's m…
  13. Short Message 15/1/2010 - "But the way …
  14. Short Message 20/1/2010 - Valentine’s m…
  15. Short Message 7/1/2010 - 'Funnel of Lov…
  16. Short Message 26/1/2010 - Valentine's m…
  17. Short Message 14/1/2010 - The artist’s …
  18. Web, Mobile, Feeds, Trendletter
  19. Feminist music
  20. The value of handcraft and recycling in…


FASHIONOFFICE INSIGHT:

Feb 2010
Jan 2010
Dec 2009
Nov 2009
Oct 2009
Sept 2009
Aug 2009
July 2009
June 2009
May 2009
Apr 2009
Mar 2009
Feb 2009
Jan 2009



Sawetz is journalist, media researcher and fashion scientist (Mag. Dr. phil.). > sawetz.com


Source: Original article with map on http://www.fashionoffice.org/survey/2010/karinsawetz3-2010.htm.


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