Fashion.at
Caliper holding crystal-studded Loop Earplugs from the Swarovski Creators Lab, symbolizing the fusion of precision, sound protection, and design.27 October 2025
Fashion.at's Functional Highlight: Swarovski x Loop Earplugs
Swarovski celebrates 130 years of creativity with seven new collaborations. The Loop Earplugs edition merges crystal artistry with hearing protection.

26 October 2025 - SIGN UP! Trendletter 26-October-2025: Textile Traditions Rewoven, Rethinking Fashion's Code, Retro Alpine Style
Winter evening at St. Wolfgang with the Peace Light Lantern on Lake Wolfgangsee, surrounded by snowy mountains and festive lights.25 October 2025
Advent in Austria: A Season of Light, Culture, and Living Tradition
Austria's Advent season blends faith, culture, and winter charm—from Vienna's grand markets to the Salzkammergut's lakeside traditions. Try the Advent Quiz!

Exhibition hall at MAK Vienna during Blickfang Designmesse with visitors exploring furniture, fashion, and jewelry displays.24 October 2025
Vienna's Design Pulse: Local Creativity Meets European Innovation at Blickfang Wien
Vienna becomes Europe's design hotspot: from artistic scarves and sculptural porcelain to tailored shirts and Alpine calm — a glimpse into Blickfang Wien 2025.

Gustav Thöni and Michi Klemera present the Thöni × Trenker capsule collection inspired by 1970s ski fashion.23 October 2025
From South Tyrol to Style Icons: When Ski Legend Gustav Thöni Meets Luis Trenker
A new capsule collection bridges past and present: South Tyrol's ski icon Gustav Thöni meets Bolzano's fashion label Luis Trenker.

White New York City taxi roof sign displaying the black HELMUT LANG logo with the words 'Paris New York,' part of the designer's minimalist advertising campaign from 1998–2004, now in the MAK Helmut Lang Archive.22 October 2025
Helmut Lang at MAK: Rethinking Fashion's Code
Vienna's MAK is preparing a deep dive into the mind of Helmut Lang — a designer who reshaped how fashion, art, and identity interact. Test your knowledge in our quiz.

Carlos Barrera Reyes in front of a light blue indigo textile featuring traditional symbols at the Weltmuseum Wien exhibition 'The Colours of the Earth'.21 October 2025
Threads of Meaning: How Mexican Weavers Turn Tradition into Modern Art
A journey through colour, craft, and culture — from plant-based dyes to Instagram-savvy weavers. Textile traditions of Mexico at Weltmuseum Wien.

20 October 2025 - SIGN UP! Trendletter 20-October-2025: Olympic Outfitter & SkiMo, Textile Tradition in 3D, Healthy Energy from Food
Maurizio Giambra adjusting a model's gown before the 'Design meets Design' presentation at Köse showroom in Vienna.19 October 2025
Where Design Meets Design: A Viennese Evening of Style and Space
When couture steps into a world of marble and light — Maurizio Giambra’s couture lit up Köse’s 'Design meets Design' event.

Four speakers on stage in front of a projected photo of ski mountaineers, discussing Austria's preparations for the 2026 Winter Olympics during Martini Sportswear's 'Road to Olympia' event in Annaberg, Salzburg.18 October 2025
Style Meets Endurance: Austria's Olympic Outfitter Presents SkiMo Athletes for 2026
Austria's alpine legacy continues: Ski mountaineering debuts at the 2026 Winter Olympics, and SkiMo athletes shared their journey on the 'Road to Olympia.'

Two men present Austria's new 3D-printed Edelweiß stamp, featuring a tactile white flower motif produced by Hämmerle & Vogel.17 October 2025
From Lingerie to Letters: Austria's 3D-Printed Edelweiss Stamp Weaves Textile Tradition into Innovation
Austria's first 3D-printed stamp blooms from Lustenau's textile heritage. The "Edelweiß reloaded" links alpine tradition with digital innovation.

AI-generated image of a plate of steaming Autumn Harvest Gröstl (pumpkin, potatoes, and fried egg) on a wooden table in a luxury modern kitchen with floor-to-ceiling windows overlooking a panoramic view of snow-capped mountains.16 October 2025
Nutrition and Sport: How Food Shapes Performance and Well-Being
The latest Land schafft Leben report shows how food and sport are closely connected. It's not about recipes but about awareness — yet Fashion.at asked ChatGPT to create one inspired by it.

White bathrobe with Udo Jürgens' autograph displayed at Joh. Springer's Erben Auction in Vienna.15 October 2025
The Bathrobe That Became Legend: A Symbol of Udo Jürgens' Enduring Aura
A white bathrobe that once belonged to Austria's legendary entertainer Udo Jürgens goes under the hammer in Vienna this November.

14 October 2025 - SIGN UP! Trendletter 14-October-2025: New Voices in Ball Fashion; Winter Travel Trends; Cinematic Light in Vienna
Campaign image 'Just Sisi' from the 'Lebensgefühl Österreich' campaign, representing Empress Elisabeth of Austria (Sisi); Photo: ÖW/Linda Schäffler. A woman in a white historical gown with a fan, set against a teal curtain in a grand interior.13 October 2025
Austria's Winter Outlook: Stable Demand and New Creative Campaigns
Austria's winter tourism outlook remains stable, with 16.5 million travelers expected and new creative campaigns from Österreich Werbung.

Audience watching the Viennale opening screen in a cinema hall.12 October 2025
A City in Cinema: The Viennale 2025 Brings Global Film Art to Vienna's Heart
Vienna becomes cinema again: Viennale 2025 brings stars like Juliette Binoche, Willem Dafoe, and Lars Eidinger — and stories that question how art reflects life.

ORF presenter Onka Takats and designer Marcel Ostertag at the charity fashion show for TierQuarTier Wien at SO/Vienna. Right: Models from the 'Paradise' SS26 collection on the runway.11 October 2025
Viennese Chic Meets Charity: Marcel Ostertag's 'Paradise' Lights Up SO/Vienna
German designer Marcel Ostertag brought top-model glamour and a good cause to SO/Vienna. The 'Paradise' SS26 show mixed style, empathy, and Viennese charm.

Fashion photo diptych showing a black sculptural evening gown by Sans Contrefaçons and a red-pink layered dress by Pouran Parvizi.9 October 2025
Are there any new ball gown designers with an artistic touch emerging in Vienna?
Vienna's ball season meets avant-garde design: young talents supported by the Austrian Fashion Association show new approaches to eveningwear.