Fashion.at
Bedroom, wardrobe with minibar, and bathroom of a Palais Rudolf hotel room in Vienna, featuring calm tones and a mix of vintage and modern design.6 September 2025
Vienna Welcomes Palais Rudolf: A New Boutique Chapter in the City's Tourism Boom
Vienna's tourism thrives but may soon charge day guests. Palais Rudolf opens this December at Rudolfsplatz, adding a cultural stay in the textile district.

5 September 2025 - SIGN UP > Trendletter 5-September-2025: Fashion with Social Impact, Taste & Table Trends, Education, AI & Future

5 September 2025 - Fashion.at Music Video Tip: Ariana Grande's New Videos With Swarovski Elegance
Ariana Grande released three captivating videos hours ago, with Hampstead—from her Eternal Sunshine Deluxe: Brighter Days Ahead album (March, 2025)—shining as the most cinematic and dramatic. Co-directed by Grande and Christian Breslauer, it features Swarovski's brand ambassador Grande briefly wearing the pink Florere necklace from the Idyllia collection, a gift from her father, played by Edward Butera (who is Ariana Grande's real father) as a mad scientist. Though briefly shown, the necklace is the heart of the story, symbolizing paternal love. Crystal-shine ear cuffs, rings, and necklaces enhance the brilliance of the Eternal Sunshine and Dandelion videos. Earlier this week, Swarovski made headlines with the launch of its Vienna Collection, marking 130 years with feather-like designs and the iconic Swan emblem, merging heritage and modernity.
Cape-jacket in autumn-red from Stapf FW25, front and back view against an urban brick wall.4 September 2025
Digital Craftsmanship: Stapf's New Website Showcases FW25 Collection
Stapf's new website brings Tyrolean tradition online with FW25 jackets, coats, trousers, skirts, and sweaters — first pieces already in the shop, plus behind-the-scenes insights.

4 September 2025 - Fashion.at Music Tip: Video Lady Gaga's "The Dead Dance". Lady Gaga appears as a doll in the Tim Burton-directed music video for "The Dead Dance," with costumes by Colleen Atwood. The song is part of the soundtrack for new 'Wednesday' episodes, now streaming on Netflix, where Gaga plays Rosaline Rotwood, a teacher with psychic abilities.
Woman running in knee-high black Superga rubber boots; man in light trench coat wearing black Superga ankle boots, standing casually.3 September 2025
Vienna Streets Call for Boots: Superga's Urban Autumn
Vienna's future may involve more walking – and Fashion.at found the right shoes for it. Superga's rubber boots make rainy streets look inviting.
Autumn table with pears and other seasonal fruits on lilac tableware from the Salzkammergut Keramik 'Wersin' line by Gmundner Keramik, symbolizing harvest season and modern Austrian table culture.2 September 2025
Autumn Flavors Meet Lilac Table Style
Austria's harvest season brings plums, apples, grapes, and pears to the table. New seasonal flavors meet lilac tableware from the Salzkammergut Keramik 'Wersin' series by Gmundner.

AI-generated book cover for 'The Vienna Glitch: A Fashion Odyssey' showing a neon cyberpunk city with the Fashion.at logo as a glitchy circuit board. The right image is a 3D render of the book on a table in a fashion editorial studio with design elements.1 September 2025
Building the Future: Education, AI, and the Human Touch
Today marks the start of the school year in Vienna, and Fashion.at has some thoughts on why education is still the foundation for creativity in a world driven by AI.
AI-generated image of a model in a beige sustainable outfit on the runway.31 August 2025
Vienna Fashion Week: A Showcase of Social and Sustainable Projects
Vienna Fashion Week 2025 returns with a focus on sustainability, age diversity, and creative dialogue.
30 August 2025 - SIGN UP > Trendletter 30-August-2025: Quiz on Education, AI Influencers and Trust, City Walking in Style
The visual for 'Why We Trust AI Influencers,' the 10th episode of the podcast series 'Applied Psychology in Daily Life,' shows a portrait of Dr. Josef Sawetz.29 August 2025
From Style Icons to Synthetic Faces: Why We Trust AI Influencers
In his new podcast and video, Dr. Josef Sawetz explores how our brains bond with the synthetic.

29 August 2025 - Fashion.at Music Tip: Sabrina Carpenter's "Tears" Video Shines with Drag Glamour
Sabrina Carpenter's seventh album, Man's Best Friend, dropped today, featuring the vibrant single "Tears." Its cinematic music video, evoking Rocky Horror Picture Show house vibes, follows Carpenter through a surreal maze of desire and drag glamour. Starring Colman Domingo as a fabulous drag queen, the video blends bold visuals with pop allure.
Students in a bright fashion design classroom, cutting fabric, working on laptops, and designing garments on mannequins, with large windows overlooking a park.28 August 2025
From Schools to Style: A Quiz Exploring European Education and Fashion
How did Europe's schools evolve from ancient Greece to AI and fashion education? Test your knowledge with this quiz!
Close-up of Austria's 2025 Coin of the Year, 'Supernova' – a uniquely shaped, concave silver coin featuring a vibrant Crab Nebula motif. Photo: © Münze Österreich AG.27 August 2025
When Craft Meets Cosmos: Austria's Supernova Coin Shines in International Design
As school begins, we shine a light on the overlooked art of engraving—and Austria's Supernova coin that won big at the 2025 Coin of the Year Awards.

27 August 2025 - Fashion.at Music Tip: 'Lie To Yourself' by Lusaint. Manchester-born singer-songwriter Luisant delivers a vibrant soul-pop anthem with "Lie To Yourself" from her new Apothecary (Pt. 1) EP. Her vocal style evokes Amy Winehouse's distinctive approach to singing, bringing that same raw emotional depth to contemporary production. The track explores the painful realization of a partner's deception and the journey toward self-empowerment through its compelling blend of vintage soul influences and modern pop sensibilities.
Lobster and bicycle Christmas tree ornaments from Gablonz, made of glass beads and wire. © MAK/Christian Mendez26 August 2025
Austria's Connection to Bohemia: The Story of Gablonz Christmas Ornaments
A view over the border to the Czech Republic: From bicycles to lobsters, MAK Vienna's new exhibition reveals the surprising world of Gablonzer Christmas ornaments.
Nehera FW25 collection inspired by the flâneur – burgundy leather coat with earthy layers, brown knit blouson with velvet trouser-skirt, and burgundy patterned sweater with trousers. Photos: Courtesy of Nehera.25 August 2025
A Fashion Journey Between Vienna and Bratislava
Vienna and Bratislava are only an hour apart – and linked by fashion. Slovak label Nehera connects both cities, while its FW25 collection redefines the art of wandering.

24 August 2025 - SIGN UP > Trendletter 24-August-2025: Children's Trachten Trends, Comics Meet Towels, Austria's Oscar Entry, Women Who Changed Fashion
A stylish woman in a red tweed jacket holds an open red book titled 'FASHION.AT QUIZ' while standing in front of a window with a city view, with fashion sketches on the wall beside her.23 August 2025
Trailblazers of Style: Quiz on Women Who Changed Fashion
From jersey fabric to the wrap dress and beyond, how well do you know the women who reshaped fashion history?

Poster of the film 'Peacock' (Pfau - Bin ich echt?) with actor Albrecht Schuch as Matthias on the left, and portrait of director Bernhard Wenger on the right. Photo: © Hannah Schwaiger.22 August 2025
Between Vanity and Authenticity: Austria's 'Peacock' Heads to the Oscars 2026
Austria’s Oscar entry 'Peacock' (Pfau – Bin ich echt?) by Bernhard Wenger is a biting social satire about vanity, authenticity, and the search for identity, with Albrecht Schuch in the leading role.
Girl's Kärntner Dirndl with blouse and red apron shown on a Willhaben smartphone listing.21 August 2025
Austria's Trachten Season: What Willhaben Data Reveal About Dirndl, Lederhose and Children's Fashion
August marks peak Trachten season in Austria. Willhaben's latest analysis shows strong growth in children's Dirndl and Lederhosen searches.

21 August 2025 - Fashion.at Music Tip: Florence + The Machine's haunting new video "Everybody Scream" is pure witchcraft vibes! Director Autumn de Wilde creates a spellbinding visual feast of dark elegance. The Gothic styling perfectly captures Florence's mystical energy - think dramatic silhouettes and ethereal textures. Title track from the album out Halloween 2025. Chilling and chaotic!
Charlie Brown towel in black-white zigzag and green towel with sleeping Snoopy from the limited Vossen X Peanuts edition.20 August 2025
Towels Meet Comics: Vossen and Peanuts Celebrate Anniversaries Together
This October, a textile icon meets a comic classic: Vossen collaborates with Peanuts for a playful limited towel edition.
Cups and tumblers of Superitalia Superfood Cappuccino displayed on a white surface, alongside a barista preparing the coffee. Courtesy Superitalia.19 August 2025
From Sports Arenas to Coffee Cups: A New Brand Brings Superfood to Austria
A new coffee brand surfaces with big PR: Superitalia launches 'Superfood Cappuccino' in Austria. Few facts, much promise.

18 August 2025 - SIGN UP > Trendletter 18-August-2025: Wool Threads Austria-Italy, Dolomites Fashion Shoot, Prize-Worthy in Vienna,...
Lightweight wool bouclé in berry red, vanilla, cappuccino, and espresso check from Moessmer in Bruneck, South Tyrol.18 August 2025
Cultural Threads between Austria and South Tyrol
Fashion.at visited Moessmer in Bruneck for fabric shopping—wool classics by the meter, Austrian cultural ties, and the story behind Living Kitzbühel's recent challenges.

Couple in Val Badia, Dolomites wearing Falconeri's Alps Getaway collection — elegant silk and cashmere for evening, casual jeans and knitwear for hiking.17 August 2025
Falconeri's Alps Getaway Blends Italian Ease and Alpine Spirit
Italian elegance meets alpine soul. Falconeri's Alps Getaway collection captures the golden light of Val Badia in South Tyrol — where Austrian charm and Italian ease unite.

Kilian Kerner, International Fashion Designer of the Year 2025, at his desk with fabric swatches (© Robin Kater). Luise Reichert, Photographer of the Year 2025, smiling in a patterned dress on a chair (© Julius Bartz).17 August 2025
Vienna Values: A City That Prizes the Prize-Worthy
Spotlight on the Vienna Awards 2025: Kilian Kerner and Luise Reichert among the winners, set to shine at the glamorous Hofburg gala.

Left, Calle Libre 2025 team posing together outdoors. Right, a blue map marking numbered live painting spots in Vienna's Meidling district. © Jolly Schwarz, courtesy of Calle Libre.12 August 2025
Bring Comfortable Shoes to Explore Vienna on the Tracks of Calle Libre's 'Youtopia' Street Art Week
Street art meets utopia in Vienna: from August 16–23, Calle Libre artists will paint new murals, lead workshops and tours, and host parties.
Two models in dirndls with Cajoy earrings and bracelets (left) and interior view of Cajoy's new Munich boutique at Amiraplatz (right).11 August 2025
Sparkle Meets Tradition: Jewelry Styling for Dirndls & Cajoy's New Munich Boutique
From Vienna to Munich: Cajoy shares subtle ways to pair jewelry with dirndls ahead of Oktoberfest—and provides insights into the new boutique in the Bavarian capital.