Fashion.at
Hanro x Arthur Arbesser capsule collection: model in oversized burgundy-blue check shirt (left) and crop top with high-waist briefs in hand-drawn beige-black check (right).17 September 2025
Playful Geometry: Arthur Arbesser's Capsule with Hanro Debuts During Milan Fashion Week
Playful geometry meets understated luxury: Arthur Arbesser debuts his capsule for Hanro atelier during Milan Fashion Week with unisex comfort in signature checks.

17 September 2025 - SIGN UP > Trendletter 17-September-2025: Fashion Week's Shifting Dynamics, Fashion x Radio Station, Odysseys of Used Clothes
Organizers introduce Vienna Fashion Week 2025 opening show inside Halle E at MuseumsQuartier.16 September 2025
Vienna Fashion Week opens with shifting dynamics at MuseumsQuartier
Vienna Fashion Week 2025 opened in Halle E and G at MuseumsQuartier. Fewer designers, absent sponsors, yet still surprising collections.

Burg Taggenbrunn above its vineyard and an interior view of concert hall of Burg Taggenbrunn with stone walls and modern design15 September 2025
Watch and Jewellery Brand Jacques Lemans' Cultural Gem in Carinthia
A Carinthian castle where time, art and wine converge — and Tobias Moretti brings his award-winning crossover performance this October.

Musician Sodl lying on a bench wearing FM4xpeng! tape jeans and T-shirt, with the blue Recycle Bag from the Sabotage Collection.14 September 2025
Rebellion in Fabric: FM4 x peng! Sabotage Collection to Be Presented at FM4 Unlimited
FM4 x peng! celebrate 30 years of FM4 radio station with the bold 'Sabotage Collection' – festival fashion meets music history. Read the full story and save the date for FM4 Unlimited.

Activist holding a banner reading 'Stoppt den Altkleider Wahnsinn!' (Stop the Used-Clothes Madness!) for Greenpeace campaign.13 September 2025
Stop the Used-Clothes Madness: Greenpeace Calls for Action
Greenpeace tracked 20 donated clothes via GPS across 81,000 km. Some were burned, others lay idle for months. Time for new textile laws.

Abaseh Mirvali and Coraly von Welser speaking in front of Ulrike Müller's tapestry during the Viennacontemporary 2025 press tour.12 September 2025
Textile Art, Awards, and Architecture: Viennacontemporary 2025 Opened with Dialogue and Discovery
Viennacontemporary 2025 opened with a press tour featuring highlights from Ulrike Müller's tapestry to Lukas Thaler's limestone benches.

12 September 2025 - Fashion.at Music Video Tip: Twenty One Pilots - "City Walls". The music video for "City Walls," the opening track from Twenty One Pilots' album Breach (released today), is a cinematic masterpiece fueled by a $1 million budget. It seamlessly blends nostalgic recreations of the band's iconic past videos with a gripping finale to the decade-long Dema storyline, launching a bold new era. Wardrobe and styling director Laura Proepper outfits Tyler Joseph as Clancy and Josh Dun as Torchbearer in rugged survival gear, featuring camo pants and jackets paired with army-green ensembles accented by striking yellow tape stripes. Bright neon sets, sweeping drone shots, and dynamic special effects vividly depict Dema's dramatic collapse, creating a visually stunning and emotionally gripping narrative.

View of the new Telfs store of Emerson Renaldi and surrounding Alpine landscape.11 September 2025
Luxury Fashion Meets Alpine Calm: Emerson Renaldi Opens in Telfs
A quiet Alpine town meets international luxury fashion: Emerson Renaldi's third store opens in Telfs, near Innsbruck.

10 September 2025 - SIGN UP > Trendletter 10-September-2025: Costume & Ballet Preview, When Art Sets the Tone, The Psychology of Hype
Vienna State Ballet dancers Alaia Rogers-Maman, Victor Cagnin, Gaia Fredianelli, Calogero Failla, Natalya Butchko, Géraud Wielick, Ketevan Papava, and Timoor Afshar with choreographer John Neumeier at the MAK, rehearsing for the 2026 New Year's Concert ballet.10 September 2025
Porcelain Whispers: Akris' Albert Kriemler Designs for the 2026 New Year's Concert Ballet
A first look at the costumes and choreography for the 2026 New Year's Concert ballet — Vienna porcelain, floral inspiration, and MAK as a stage.

The visual for 'Humans, Machines, and the Making of Trends,' the 11th episode of the podcast series 'Applied Psychology in Daily Life,' shows a portrait of Dr. Josef Sawetz.9 September 2025
Humans, Machines, and the Making of Trends
Where do hypes really come from? The new podcast and video by psychologist Dr. Josef Sawetz explore the human + machine mix behind viral trends, FoMO, and influencers.

9 September 2025 - Fashion.at Music Video Tip: "Loser" by Tame Impala (musical project by Kevin Parker) from the upcoming album Deadbeat (out October 17). The video, directed by Sam Kristofski, stars Joe Keery as a luckless character. Kevin Parker briefly morphs into Keery. A gem of psych-pop, featuring bold visuals and rhythmic vibes.
Artist Natália Sýkorová posing barefoot within her metallic installation, wearing avant-garde clothing, her hand transformed into alien-like mechanical prosthesis, reflecting themes of technology and survival.8 September 2025
Viennacontemporary Launches the Art Season with Artists' Views on Reality
Back from summer break, Vienna is buzzing again: the art world gathers as Viennacontemporary opens on Sept 11.

A woman interacts with a futuristic, transparent holographic display showing intricate mathematical equations, computer architecture, and glowing data visualizations.7 September 2025
From Glamour to Code: Hedy Lamarr Prize Highlights Women Shaping Austria's Digital Future
Vienna celebrates the legacy of Hedy Lamarr: meet the 2025 nominees driving innovation in blockchain, cryptography, AI, data fairness, resilient networks, and medicine.

Bedroom, wardrobe with minibar, and bathroom of a Palais Rudolf hotel room in Vienna, featuring calm tones and a mix of vintage and modern design.6 September 2025
Vienna Welcomes Palais Rudolf: A New Boutique Chapter in the City's Tourism Boom
Vienna's tourism thrives but may soon charge day guests. Palais Rudolf opens this December at Rudolfsplatz, adding a cultural stay in the textile district.

5 September 2025 - SIGN UP > Trendletter 5-September-2025: Fashion with Social Impact, Taste & Table Trends, Education, AI & Future

5 September 2025 - Fashion.at Music Video Tip: Ariana Grande's New Videos With Swarovski Elegance
Ariana Grande released three captivating videos hours ago, with Hampstead—from her Eternal Sunshine Deluxe: Brighter Days Ahead album (March, 2025)—shining as the most cinematic and dramatic. Co-directed by Grande and Christian Breslauer, it features Swarovski's brand ambassador Grande briefly wearing the pink Florere necklace from the Idyllia collection, a gift from her father, played by Edward Butera (who is Ariana Grande's real father) as a mad scientist. Though briefly shown, the necklace is the heart of the story, symbolizing paternal love. Crystal-shine ear cuffs, rings, and necklaces enhance the brilliance of the Eternal Sunshine and Dandelion videos. Earlier this week, Swarovski made headlines with the launch of its Vienna Collection, marking 130 years with feather-like designs and the iconic Swan emblem, merging heritage and modernity.

Cape-jacket in autumn-red from Stapf FW25, front and back view against an urban brick wall.4 September 2025
Digital Craftsmanship: Stapf's New Website Showcases FW25 Collection
Stapf's new website brings Tyrolean tradition online with FW25 jackets, coats, trousers, skirts, and sweaters — first pieces already in the shop, plus behind-the-scenes insights.

4 September 2025 - Fashion.at Music Tip: Video Lady Gaga's "The Dead Dance". Lady Gaga appears as a doll in the Tim Burton-directed music video for "The Dead Dance," with costumes by Colleen Atwood. The song is part of the soundtrack for new 'Wednesday' episodes, now streaming on Netflix, where Gaga plays Rosaline Rotwood, a teacher with psychic abilities.
Woman running in knee-high black Superga rubber boots; man in light trench coat wearing black Superga ankle boots, standing casually.3 September 2025
Vienna Streets Call for Boots: Superga's Urban Autumn
Vienna's future may involve more walking – and Fashion.at found the right shoes for it. Superga's rubber boots make rainy streets look inviting.

Autumn table with pears and other seasonal fruits on lilac tableware from the Salzkammergut Keramik 'Wersin' line by Gmundner Keramik, symbolizing harvest season and modern Austrian table culture.2 September 2025
Autumn Flavors Meet Lilac Table Style
Austria's harvest season brings plums, apples, grapes, and pears to the table. New seasonal flavors meet lilac tableware from the Salzkammergut Keramik 'Wersin' series by Gmundner.

AI-generated book cover for 'The Vienna Glitch: A Fashion Odyssey' showing a neon cyberpunk city with the Fashion.at logo as a glitchy circuit board. The right image is a 3D render of the book on a table in a fashion editorial studio with design elements.1 September 2025
Building the Future: Education, AI, and the Human Touch
Today marks the start of the school year in Vienna, and Fashion.at has some thoughts on why education is still the foundation for creativity in a world driven by AI.

AI-generated image of a model in a beige sustainable outfit on the runway.31 August 2025
Vienna Fashion Week: A Showcase of Social and Sustainable Projects
Vienna Fashion Week 2025 returns with a focus on sustainability, age diversity, and creative dialogue.

30 August 2025 - SIGN UP > Trendletter 30-August-2025: Quiz on Education, AI Influencers and Trust, City Walking in Style
The visual for 'Why We Trust AI Influencers,' the 10th episode of the podcast series 'Applied Psychology in Daily Life,' shows a portrait of Dr. Josef Sawetz.29 August 2025
From Style Icons to Synthetic Faces: Why We Trust AI Influencers
In his new podcast and video, Dr. Josef Sawetz explores how our brains bond with the synthetic.

29 August 2025 - Fashion.at Music Tip: Sabrina Carpenter's "Tears" Video Shines with Drag Glamour
Sabrina Carpenter's seventh album, Man's Best Friend, dropped today, featuring the vibrant single "Tears." Its cinematic music video, evoking Rocky Horror Picture Show house vibes, follows Carpenter through a surreal maze of desire and drag glamour. Starring Colman Domingo as a fabulous drag queen, the video blends bold visuals with pop allure.
Students in a bright fashion design classroom, cutting fabric, working on laptops, and designing garments on mannequins, with large windows overlooking a park.28 August 2025
From Schools to Style: A Quiz Exploring European Education and Fashion
How did Europe's schools evolve from ancient Greece to AI and fashion education? Test your knowledge with this quiz!

Close-up of Austria's 2025 Coin of the Year, 'Supernova' – a uniquely shaped, concave silver coin featuring a vibrant Crab Nebula motif. Photo: © Münze Österreich AG.27 August 2025
When Craft Meets Cosmos: Austria's Supernova Coin Shines in International Design
As school begins, we shine a light on the overlooked art of engraving—and Austria's Supernova coin that won big at the 2025 Coin of the Year Awards.

27 August 2025 - Fashion.at Music Tip: 'Lie To Yourself' by Lusaint. Manchester-born singer-songwriter Luisant delivers a vibrant soul-pop anthem with "Lie To Yourself" from her new Apothecary (Pt. 1) EP. Her vocal style evokes Amy Winehouse's distinctive approach to singing, bringing that same raw emotional depth to contemporary production. The track explores the painful realization of a partner's deception and the journey toward self-empowerment through its compelling blend of vintage soul influences and modern pop sensibilities.
Lobster and bicycle Christmas tree ornaments from Gablonz, made of glass beads and wire. © MAK/Christian Mendez26 August 2025
Austria's Connection to Bohemia: The Story of Gablonz Christmas Ornaments
A view over the border to the Czech Republic: From bicycles to lobsters, MAK Vienna's new exhibition reveals the surprising world of Gablonzer Christmas ornaments.

Nehera FW25 collection inspired by the flâneur – burgundy leather coat with earthy layers, brown knit blouson with velvet trouser-skirt, and burgundy patterned sweater with trousers. Photos: Courtesy of Nehera.25 August 2025
A Fashion Journey Between Vienna and Bratislava
Vienna and Bratislava are only an hour apart – and linked by fashion. Slovak label Nehera connects both cities, while its FW25 collection redefines the art of wandering.