FASHIONOFFICE INSIGHT
by publisher Karin Sawetz November 2010
Karin Sawetz is journalist, media researcher and fashion scientist (Mag. Dr. phil.).




Crossing boundaries

"Well, I'm dressed up so nice
An' I'm doin' my best
An' I'm startin' over..."
sings David Byrne on the album 'The Catherine Wheel'. (Watch David Byrne performing the album song 'What A Day That Was' on stage.)

The album is one of my favorite music pieces! 'The Catherine Wheel' is inspired by the story of Saint Catherine of Alexandria (lived end of 3rd until the early 4th century). The Saint is adorned by many different religions and is celebrated each year on 24 or 25 November (belongs to the religion). The wheel stands for the wisdom of god. Catherine stood up for a new society. This was the reason why she was bonded on the torture-wheel. But the wheel broke and (god) punished her accusers.

Fortunately, the culture of protest is in our times legally fixated in the human fundamental rights as freedom of speech!

In the last month, media were filled with reports from the streets where people protested against shortening life quality. For sure, nobody should be impressed too much from the agenda of big business media companies! But what makes some of the protests really interesting is the fact that the groups on the streets are not protesting for their own sake, but for the old and the very old ones in our society.

There are many reasons to become politically active. Get inspired by the following articles:

• Fashion and political activism
  Vivienne Westwood says: "The principal idea of Active Resistance is that you get out of life what you put in and that real experience of the world involves thinking."
• Art made of Vinyl records and Google search by Carlos Aires: "...the same finger that switches off the computer screen on which you have just watched horrible images of a war, afterwards rings the bell of a private nightclub."
• Languages and the meaning of words
  Laurie Anderson's most recent music-visuals-puppets-installation 'Delusion' is part of the exhibition 'I in U / Eu em Tu' at the CCBB in São Paulo. "At the heart of Delusion is..."
• Robots and the programmed perception of our world
  Jessica Field's robot installation 'Semiotic Investigation into Cybernetic Behaviour' is part of the exhibition 'Robot Dreams' at the Kunsthaus Graz, Austria...

Articles with the most impressions in October 2010
The statistics of the different media Web, Mobile, and Feeds give an insight into user preferences. The Trendletter is not tracked by a statistical tool. Ranking of the most viewed editorial pages between29 September - 29 October 2010, data by Google Analytics (the bold fonts signify articles from the last 12 months; the others are from the respective month-year). The technics of Fashionoffice (fashionoffice.org, fashion.at, confashion.com, beautyme.com, styleradar.com, beautyradar.com, FashionAvigator.com, cytara.com) is outsourced to a US hosting provider with data centers in US, Massachusetts.

Web
Fashionoffice: fashion.at, beautyme.com, confashion.com

1. /ss2007/galati6-2007.htm
2. /ss2007/lenesecher5-2007.htm
3. /ss2007/puma3-2007.htm
4. /ss2007/philippplein4-2007.htm
5. /ss2006/jiwonree6-2006.htm
6. /ss2008/ibm1-2008.htm
7. /ss2007/inhorgenta4-2007.htm
8. /ss2008/ritukumar10-2007.htm
9. /ss2007/schweitzberger5-2007.htm
10. /ss2007/garges6-2007.htm
11. /ss2007/venlai5-2007.htm
12. /ss2007/generalmotors6-2007.htm
13. /cosmetics/2008/makeupforever10-2008.htm
14. /culture/2008/chanel5-2008.htm
15. /fragrance/calvinklein10-2005.htm
16. /film/domino11-2005.htm
17. /cosmetics/2006/givenchy12-2006.htm
18. /culture/beecroft10-2003.htm
19. /culture/wurm5-2003b.htm
20. /who/calvin1.htm

Mobile
fashion.at/mobile

1. /karinsawetz10-2010.php
2. /menstyle10-2010.php
3. /silvioliu10-2010.php
4. /vincentminor9-2010.php
5. /activeresistance10-2010.php
6. /eveningstyle10-2010.php
7. /winterstyle10-2010.php
8. /womenstyle10-2010.php
9. /burberry9-2010.php
10. /gwenstefani10-2010.php
11. /collectibles10-2010.php
12. /strellson11-2008.php
13. /travelstyle10-2010.php
14. /fridakahlo10-2010.php
15. /snowstyle10-2010.php
16. /xulybet1-2010.php
17. /bourcart10-2010.php
18. /carlosaires10-2010.php
19. /markronson10-2010.php
20. /smashbox10-2010.php

Keywords that bring users by search to Fashionoffice:
(Google Analytics 29 September - 29 October 2010)

fashion.at and fashionoffice.org

1. fashion
2. chanel
3. film noir fashion
4. film noir costume
5. fashion office
6. fashionoffice.org
7. vanessa beecroft
8. magazine editorials
9. office fashion
10. strellson
11. step up
12. tableaux vivants
13. one minute sculptures
14. steven stahlberg
15. vichy
16. penelope wilton
17. europe fashion
18. frauen
19. jim avignon
20. beecroft

beautyme.com

1. euphoria
2. euphoria calvin klein
3. wella
4. vichy
5. helena rubinstein
6. make up
7. 50's make up
8. make up forever
9. 50s make up
10. mac cosmetics
11. make up style
12. max factor 2000 calorie
13. lip fusion
14. make up natural
15. michael la delle
16. 50's makeup styles
17. 50s makeup
18. egyptian beauty
19. guerlain terracotta
20. beautyme

confashion.com

1. pierre garroudi
2. confashion
3. contemporary man
4. confashion.com
5. korean fashion 2011
6. levis 2010
7. levis jean paul gaultier
8. bikini girls foto
9. burberry london special edition
10. jean paul gaultier levis
11. lie sang bong
12. martin margiela
13. my confashion
14. olga mashkova
15. philipp plein jeans
16. pierre cardin 2011
17. pierre garroudi 2010
18. stephanie garges
19. www.confashion.com
20. "d&g" mens ss2010

Ranking of the Fashion Feeds (from 29 September – 28 October; data delivered by Feedburner) after views and clicks.

FashionFeeds
https://www.fashion.at/feeds/fashion.xml

Name, Views, Clicks

3/10/2010 - 'Run Away' by Unkle Nancy 118 491 –
9/10/2010 - 'To Binge' by Gorillaz feat… 110 450 –
8/10/2010 - 'Stormy Weather' by the Bri… 117 443 –
8/10/2010 - Snowboard movie 'At Equilib… 120 365 –
5/10/2010 - Disco dance music video 'Wa… 103 364 –
2/10/2010 - Paris catwalk: Glossy, punk… 124 337 –
Fashionable "Hercules and Love Affair" … 87 338 –
13/10/2010 - Two synth-disco music-brot… 100 308 –
10/10/2010 - 'Eat Raw Meat = Blood Droo… 112 293 –
17/10/2010 - 'Empress of the North' by … 88 312 –
15/10/2010 - Free music download: 'The … 93 304 –
29/9/2010- Catwalk show: Nicolas Andréa… 136 260 –
29/9/2010 - Re-listen: 'Absurd' by Fluk… 139 241 –
26/9/2010 - Inspired by fairies; seen a… 77 301 –
15/10/2010 - Punk-rock band 'The Gaslig… 95 281 –
Feminist music 89 276 –
17/10/2010 - Video: Dava Newman's 'Seco… 88 259 –
2/10/2010 - Invasion of the robots 123 207 –
16/10/2010 - 'Tighten Up' by the The Bl… 91 233 –
21/10/2010 - Video: Juliana Sissons spe… 61 243 –
20/10/2010 - Invitation to an Online-DJ… 71 231 –
24/9/2010 - Peak Performance invites to… 74 217 –

etc.

Source: Original article with rankings and image on https://www.fashion.at/survey/2010/karinsawetz11-2010.htm.


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