Fashion.at
CUISINE Archive
Cups and tumblers of Superitalia Superfood Cappuccino displayed on a white surface, alongside a barista preparing the coffee. Courtesy Superitalia.19 August 2025
From Sports Arenas to Coffee Cups: A New Brand Brings Superfood to Austria
A new coffee brand surfaces with big PR: Superitalia launches 'Superfood Cappuccino' in Austria. Few facts, much promise.

A symbolic image for a longevity quiz showing diverse paths to a long life: people jogging for fitness, friends socializing for mental well-being, and seniors doing Tai Chi for balance and mindfulness in a park.9 August 2025
Longevity Quiz: Habits for a Longer, Healthier Life
Want to live longer — and better? The "longevity" trend is more than just green smoothies and gym memberships. It's about science-backed habits that keep your body strong, your mind sharp, and your days full of energy. Take our quick quiz to learn the essentials — and pick up a few life-extending tips.

Exterior views of Alpin Resort Sacher Seefeld, dog Ella during retreat, and Elisabeth Gürtler in a dirndl at the resort.7 August 2025
Long Life, Four Paws: A New Kind of Retreat at the Alpin Resort Sacher Seefeld
What if your next wellness retreat included your dog? A new longevity program in Seefeld redefines aging for humans and their four-legged companions.

Marina Hoermanseder holding two pastel-themed Almdudler bottles from the ALMDUDLER x Marina Hoermanseder Oktoberfest Edition.6 August 2025
Traditional Meets Pop: A New Design Twist on Oktoberfest Bottles
Alpine herbs meet haute couture: Almdudler partners with designer Marina Hoermanseder for a playful Oktoberfest bottle redesign and capsule collection.

Construction site of DOTS DXB restaurant in Dubai with promotional visuals and brand slogan 'Eat. Drink. Dance. Repeat.' on black facade.5 August 2025
From Vienna to Dubai: Martin Ho's DOTS Group Launches International Expansion
From art-driven gastronomy in Dubai to AI perfumery and exclusive nightlife in Vienna — Martin Ho's next chapter begins.

Table set with Gmundner Keramik Navy Blue Flamed and Lobster plates, Marian jug and cups, beside a Marian M800 boat on a lakeside dock.3 August 2025
Plates That Hold Memories: Summer Life by the Lake in Austria
How generations come together at Austrian lakeside homes—anchored by handcrafted plates and ceramic art.

A smiling man and woman stand together in a modern, sunlit kitchen, chopping colorful fresh vegetables on a white island counter. Large glass doors in the background open to a green, sunny yard.8 July 2025
From Fast Trends to Long Life: How Fashion Fatigue Fuels a Longevity Lifestyle
Running after trends is out—living longer, healthier, and more sustainably is in. New studies from Austria show a major shift in values.

Couple in Kelly's red-and-white t-shirts in retro style; chip-print hat and anniversary design on back. Sports bag with 'Kelly's ...bringt Knistern ins Leben' text.5 July 2025
Flavor Meets Fashion: Kelly's Marks 70 Years with New Chips and Retro Clothing
70 years of crisp innovation and party vibes: Kelly's presents new BBQ chips, oven-baked snacks, and retro-cool fashion.

Person spreading Barilla Pesto Basilico e Mozzarella di Bufala Campana DOP on bread next to bruschetta with tomatoes, surrounded by ingredients like olives, herbs, and olive oil.2 July 2025
Culinary Bridges: How Italy Shapes Austrian Taste
Why do Austrians love Italian food so much? From vacations to pesto-packed summer meals, the culinary connection is strong. Plus: An ideal recipe for hot days when turning on the stove to cook is out of the question.

Glass of Strawberry-Pistachio Espresso Tonic with Julius Meinl logo, surrounded by strawberries and pistachios.30 June 2025
Fresh Flavors at the Coffeehouse: Vienna's Ongoing Recipe Renaissance
Vienna's café culture isn't standing still—Julius Meinl blends strawberries, pistachio, and espresso for a new twist on tradition.

Atelier Augarten, a 1950s building, hosts Freiluft's exhibition from June 17–August 31, 2025, linking Vienna's art heritage with modern culture.10 June 2025
Freiluft Moves to Augarten, Vienna: A Summer Fusion of Art and Cuisine
A new chapter for Freiluft: From Palais Auersperg to Vienna's Augarten—sculpture, lectures, food, and summer vibes meet in an artistic green oasis.

Woman and man looking at phones outside a restaurant in the old city of Vienna.4 June 2025
Served, But Not Spoiled: Study Confirms Decline in Austria's Dining Experience
Worse food, higher prices, less hospitality — sound familiar? A new nationwide study confirms that Vienna isn't alone in its dining frustrations.

Table with drinks overlooking an Austrian-inspired lake and mountain landscape, where a couple is seated.1 June 2025
Are You Summer Savvy? Test Your Knowledge on Healthy Eating & Hydration in the Heat!
How savvy are you about summer eating & drinking? Test your knowledge on everything from the best cooling fruits to vital hydration strategies & electrolyte balance. See how you score!

Pink and green hydration gear: Waterdrop bottle, microdrink pack, carafe set, and nutribullet blenders including magenta Flip.30 May 2025
Pink Is the New Green: How Color, Convenience, and Consciousness Are Shaping Beverage Trends
In 2025, pink colors drinks and on-the-go bottles alike. A closer look at the cultural and lifestyle forces behind the shade.

Collage of the Café am Dom opening: includes Vienna's mayor with the Figlmüller brothers, Toni Faber giving a blessing, the cathedral-facing café garden, and guests including Fiona Figlmüller, Maurizio Giambra, DJane Anna Ulrich, and Martin Grandits.11 May 2025
Espresso, Elegance, and a Hint of Holy Smoke – Vienna's New Hotspot at the Cathedral
A new café across from Vienna's St. Stephen's Cathedral opened that same early evening as white smoke rose from Rome.

Graffiti of a sad pig with the message 'Nein zum Vollspaltenboden!' and the URL vgt.at/Schweine on a wall at Vienna's Donaukanal.6 May 2025
Walls That Speak: Vienna's Graffiti Calls for Justice in Animal Farming
A new mural at Vienna's Donaukanal critiques pig farming laws as Austria faces decisions on animal welfare reform.

SAFt package from Austrian Airlines and waterdrop® with the slogan 'Fuel the Future,' next to a glass of water, a lemon, and berries. Photo: © Austrian Airlines28 April 2025
Austrian Airlines and waterdrop® Bring SAFt Onboard to Support Climate-Friendly Aviation
How Austrian Airlines and waterdrop® are raising awareness for sustainable flying with SAFt cubes onboard.

A rustic-style plate featuring classic Gründonnerstag fare: creamed spinach, a sunny side up fried egg, and crispy roasted potatoes. The image was generated by Fashion.at in collaboration with ChatGPT.15 April 2025
Spinach Traditions, Trends and Modern Takes on a Classic Recipe: Austria's Gründonnerstag in Green
Why do Austrians eat spinach on Gründonnerstag? A look into tradition, statistics from iglo, and three recipes for a modern take on a classic.

Image: The founders of 'Add On Nutrition' Dr. Katja Schlemitz and Katalin Schlemitz. Photo: © Markus Schlamadinger.2 April 2025
Viennese Medical Doctor and Paramedic Strengthen Health with 'Add On Nutrition'
Eating a balanced diet isn't always easy. Vienna-based company 'Add On Nutrition' presents five key nutrients—Vitamin D, Omega-3, Magnesium, Vitamin C, and Zinc—that are essential for health and well-being. But are we getting enough?

Image: The picture shows Karin Hermann Arnold, Managing Director of Vollpension, Frau Marianne, Vollpension Oma and Senior Influencer, and Marvin Peters, Director Mobile at Samsung Austria, at the presentation of the initiative Samsung X Vollpension. Photo: © Aaron Jiang Photography / Samsung.31 March 2025
AI Skills for Seniors: Navigating the Learning Curve with Knowledge and Confidence
Samsung and Viennese cafe and bakery Vollpension launch an AI learning initiative to help seniors navigate digital challenges, fostering intergenerational exchange and tech confidence.

Image: The image showcases an elegant table setting featuring select pieces from the Dorotheum Gallery. A Meissen porcelain coffee pot and sugar bowl take center stage, accompanied by an English egg cup stand. Adding a charming detail to the arrangement is a finely crafted Wiener Bronze—a small, intricately cast and hand-painted bronze figurine, a traditional Viennese art form known for its lifelike details and delicate craftsmanship. In this scene, the Wiener Bronze depicts a rabbit with catkins, adding a playful yet sophisticated touch to the Easter table. Image Courtesy: Dorotheum | Photo: © Magdalena Krainer26 March 2025
Spring Awakening on the Table – Reviving Elegance Through the Art of Mix & Match
A complete set? Not necessary! Dorotheum's expert tips reveal how mixing fine porcelain and antique pieces creates a timelessly elegant Easter table.

10 March 2025
Change Starts with Us: How Waterdrop Uses Global Recycling Day to Promote Sustainability
How sustainable is Waterdrop? On Global Recycling Day, the Austrian company shared insights into its plastic savings, carbon impact and the role of conscious consumption in reducing waste.

5 March 2025
Vienna's Newest Proposal Trend: Picnics with a View
Despite fewer marriages in Austria, the trend of scenic proposal picnics in Vienna is growing, with unique locations and curated experiences making proposals unforgettable.

4 March 2025
McDonald's Austria Supports Women's Safety: New Partnership with Frauenhelpline
McDonald's Austria partners with Frauenhelpline to support women facing violence by providing discreet information in over 200 restaurant restrooms.


3 February 2025
The Skin-Smart Nutrition Quiz: Do you know the Best Foods for a Skin Glow Boost?
Explore the best foods for glowing skin! Take the Skin-Smart Nutrition Quiz to test your knowledge of which nutrients boost hydration, collagen, and sun protection - plus tasty recipes!


2 February 2025
Home-Grown Vegetables Transformed into Award-Winning Dishes
Mocking – Das Wirtshaus in Kitzbühel wins the Michelin Bib Gourmand for its high-quality cuisine at moderate prices. Discover why this award strengthens Kitzbühel's gourmet reputation.


24 January 2025
A Glimpse of Spring's Awakening: Changing Seasons, Changing Habits
The first signs of spring awakening are on the horizon! As the days get longer, habits change too – meals get lighter, outdoor activities increase and hydration becomes essential. Sustainable hydration trends and drinking solutions with seasonal flavors, such as waterdrop®'s flavors with natural caffeine and vitamins, are shaping the way we refresh ourselves in 2025...


6 January 2025
Minestrone Recipe by Andreas Löbbecke, Historian, Autograph Expert, and Connoisseur of Historical Cookbooks
Fashion.at explored what people are cooking at home and had a brief but enlightening conversation with Andreas Löbbecke, an autograph expert with a profound appreciation for handwritten cookbooks...


4 January 2025
Trend in Austria: Companies, restaurants and supermarkets are joining the Veganuary initiative, such as caterer Eurest with its 'Powered by Plants' menu concept
The standout trend of early 2025 is undoubtedly 'Veganuary.' This global movement, encouraging a vegan diet throughout January, is sparking creativity among people and companies alike...


1 January 2025
Health & Dietary Trends in Austria from the Marienkron Fasting Survey: Autophagy and Nutritional Supplements & Superfoods

Fashion.at took a closer look at how the Marienkron health specialists explain the results of selected trends from the 'Marienkron Fasting Survey' (among a representative sample for Austria), in particular the trends regarding autophagy and nutritional supplements & superfood...