Fashion.at
COLLECTIONS Archive 2026 - 2000
Image: A symbolic, AI-generated photorealistic panoramic view of a shopping boulevard in Vienna's inner city. The scene shows people walking along elegant storefronts, sitting in street cafés, and gazing into display windows. The architecture reflects the city's historic charm, while the atmosphere captures the quiet transformation of the urban fashion landscape  -  poised between tradition and change. Image created by Fashion.at using ChatGPT (DALL-E by OpenAI), 2025.5 April 2025
Changing Tastes, Closing Stores: The Fashion Retail Sector Faces a Harsh Reality in Austria
Austria's fashion sector is shrinking as brands like Gössl and Jones shut down amid rising costs and shifting consumer habits.

Image: The picture shows Silvia Schneider surrounded by models showcasing couture pieces from her latest collection, paired with shoes from the new Silvia Schneider x HUMANIC line. This photo was taken on April 2, 2025, during the presentation of the shoe collection at the Ovalhalle, Museumsquartier. Photo: © Fashion.at.4 April 2025
By and for Showgirls: The New Silvia Schneider x HUMANIC Collection is Designed for Those Who Love the Spotlight
Silvia Schneider x HUMANIC presented a bold, astrological-themed collection at Vienna's MuseumsQuartier - designed for those who love the spotlight.

Images, from left: Close-up details of the Austrian Pavilion staff uniforms for Expo 2025 in Osaka, featuring the national colors - red, white, and red - alongside a design inspired by the pavilion's spiral musical score sculpture, created by BWM Designers & Architects. Center: A complete uniform ensemble, consisting of a blazer, white shirt, cap, and jeans. Right: A top adorned with a print depicting one of Austria's iconic landmarks - the Great Gallery in Schloss Sch�nbrunn.
The official presentation of the uniforms was documented in a photoshoot at the Museum of Applied Arts Vienna (MAK). The images show models Hanna and Jonny from Stella Models wearing the collection. The styling reflects the blend of streetwear and high fashion, with a focus on modern tailoring and Austrian design influences.  
Photos: Corporate Wear Austria by Wendy&Jim by ExpoAustria. � Expo Austria, Mato Johannik, MAK.
Credits:  
Fashion and Styling: WENDY JIM, Helga Schania and Hermann Fankhauser  
Photography: Mato Johannik  
Hair and Makeup: Sabine Reiter  
Models: Hanna and Jonny, Stella Models  
Location: MAK � Museum of Applied Arts Vienna  
Production: Austrian Fashion Association3 April 2025
Wearing Austria: Expo 2025 Uniforms Fuse Street Style, High Fashion, and Landmark-Inspired Prints
The Austrian Pavilion staff uniforms for Expo 2025 in Osaka, designed by WENDY JIM, combine high fashion and functionality with references to Austrian landmarks.

Image: More than 20,000 pieces from the renowned Austrian traditional costume manufacturer Gössl are being auctioned at Aurena, featuring dirndls, lederhosen, traditional jackets, shoes, accessories, and more. Photo: © aurena.at.28 March 2025
Auction of Elegant Austrian Trachten: A Unique Opportunity
The Gössl insolvency auction on Aurena offers a chance to acquire elegant Austrian Trachten. Over 20,000 dirndls, lederhosen, traditional jackets, shoes, accessories, etc. are available.

Image: The symbolic picture showing a traffic sign with the writing 'Fashion Made in Vienna' featuring a model in a colorful pantsuit on a shopping boulevard in Old Vienna was created by Fashion.at via Microsoft Copilot, Bing on March 27, 2025.27 March 2025
Where to Go for Fashion Shopping in Vienna? MODE WIEN "EN SUITE" Showcases Local Designers and Craftsmanship
Vienna's fashion scene comes together at MODE WIEN "EN SUITE". From haute couture to handcrafted hats - who's behind the designs?

Images, from left to right: The first image, sourced from the Vossen archive, captures a model in the 1950s wearing a classic bathrobe, reflecting the brand's long-standing tradition in textile craftsmanship. The middle image showcases a bathrobe from the Golden Century collection, released in celebration of Vossen's 100th anniversary since its founding on May 6, 1925. The final image provides a close-up of the bathrobe's sleeve, highlighting an elegant golden infinity symbol intricately woven with fine gold threads. Photos: © Vossen.23 March 2025
Austria's fluffiest bathroom star Vossen celebrates its 100th anniversary
For a century, Vossen has been shaping the world of towels and bathrobes. A look at its journey, innovations, and the special collection for its 100th anniversary.

20 March 2025
Save the Date: Fashion, Jewelry, Flowers, Makeup & More at Boutique Wedding Weekend in Vienna
The Boutique Wedding Weekend in Vienna on April 5-6, 2025, features fashion, jewelry, flowers, makeup, photography, and more at Hotel Altstadt Vienna.

19 March 2025
Martini Sportswear's Spring-Summer 2025 Collection: Reflecting Austria's Diverse Landscapes and Active Lifestyles
Austria's mountain landscapes inspire the latest collection from Martini Sportswear. The gear is designed for changeable mountain weather conditions and supports gravel bikers, trail runners, and hikers.

16 March 2025
A Sparkling Discovery: Fashion.at's Exploration of a Jewelry Gem in Vienna's Spiegelgasse!
Elisabeth Habig redefines jewelry design in Vienna with bespoke craftsmanship, raw diamonds, and an artistic approach that weaves narrative into engagement and wedding rings.

13 March 2025
Luis Trenker's Fall/Winter 2025/26 Collection: A Fashion Tribute to Cortina's Legacy in Sports, History, and Culture
Luis Trenker's Fall/Winter 2025/26 collection honors Cortina's alpine heritage, blending history, sports, and culture ahead of the 2026 Winter Olympics.

7 March 2025
Austria's Dynamic Footwear Scene: tenhaag's Debut at Humanic Blends Sport and Style
The launch of tenhaag at Humanic's Vienna flagship brought together fashion, media and industry insiders for an evening celebrating sport lifestyle footwear.

6 March 2025
Fact Check: How Accurate is the AK Upper Austria's Statement on Recycled Polyester?
A fact-check on AK Upper Austria's claims about recycled polyester and microplastic pollution. How accurate are the sustainability statements of fashion brands?

25 February 2025
Making the Most of the Time Change
As Europe prepares for its next seasonal clock adjustment on March 30, Fashion.at explores Dorotheum Juwelier's latest timepiece collections, blending tradition with modern elegance.


20 February 2025
Save the Date: Austrian Fashion Shines during Paris Fashion Week
Discover Austrian fashion at Paris Fashion Week 2025! AFA's exhibition, showrooms, and top designers spotlight Austria's creative talent. Fashion.at created a map on Google Maps.


19 February 2025
"Be Wild, Be Strong, Do Your Thing" – KAMA. Cycling's SS25 Collection Calls Women to Be Bold
A glimpse into KAMA. Cycling's Spring/Summer 2025 collection, 'Ride Wild,' reveals more than just a name - it's a bold manifesto. The motto serves as a call to action, celebrating independence, strength, and the breaking of boundaries in women's cycling.

18 February 2025
UEFA Women's Euro 2025: Unveiling Culturally Inspired Away Kits
A look at the UEFA Women's Euro 2025 away kits, inspired by national cultures and artistic heritage.


14 February 2025
First Look: Couture Creations for the Five Presenters of the Live ORF Broadcast of the Vienna Opera Ball Unveiled
Mirjam Weichselbraun in a couture masterpiece by JCH Juergen Christian Hoerl, Teresa Vogl blossoms in...


13 February 2025
Michael Michalsky Designs New Ruggable Collection Inspired by Vienna, Paris, New York, and More
German designer Michael Michalsky teams up with Ruggable for a washable rug collection inspired by the architecture and culture of five iconic cities.


5 February 2025
An Insider's Fashion Tip: Archive Sale at Not Another Concept Store Featuring Vienna Fashion Week Designers
The upcoming Archive Sale at Not Another Concept Store brings together designers with strong ties to Vienna Fashion Week, offering a curated selection of past collections.


1 February 2025
Berlin Fashion Week 2025: Marina Hoermanseder's 10th Anniversary Show Stuns with Creations Made from LEGO Botanicals
Berlin Fashion Week 2025 kicked off with Berlin-based Austrian fashion designer Marina Hoermanseder's spectacular 10th-anniversary show. Featuring 35 unique looks, including a LEGO collaboration, the event was a highlight of the fashion calendar.


26 January 2025
Behind the Scenes Video: Making of the Pondichéry Coat with reference to Toile de Jouy for Dior Men Winter 2025-2026 by Kim Jones
Go behind the scenes of Dior Men Winter 2025-2026 collection by Kim Jones, exploring the making of the Pondichéry coat, inspired by haute couture archives and featuring Toile de Jouy embroidery...


23 January 2025
Berlin Fashion Week 2025: Marina Hoermanseder x Vuse Premiere an Origami-Inspired Look
In the legendary calendar of the Council of Fashion Designers of America (CFDA), only one city outside the "Big Four" fashion capitals is featured: Berlin. This recognition highlights Berlin's growing influence in the global fashion scene. A standout moment in the German capital will be Marina Hoermanseder's show...


21 January 2025
What to Expect at Paris Fashion Week Menswear Fall/Winter 2025/26
Paris Fashion Week kicks off today, bringing a week of exciting menswear collections for the Fall/Winter 2025/26 season. Fashion.at looked through the official calendar...


20 January 2025
Trends in the Vintage and Pre-Loved Ball Dresses Market & Tips for Buying Online
Few garments in a woman's wardrobe hold as rare an opportunity to be worn as the ball gown—except perhaps the wedding dress. Yet, Austrians are by no means reluctant ball-goers. With an abundance of glamorous events throughout the season, it is common practice to change ball gowns every year...


19 January 2025
Milan Fashion Week Insight (Jan 17–21, 2025): Dolce & Gabbana, Emporio Armani, Prada – How Will Men's Fashion Look Next Fall/Winter?
A fusion of elegance and ease, classic tailoring meets '70s-inspired freedom with lots of faux fur, bold colors, luxe textures, and a fresh take on modern masculinity...


17 January 2025
Digital Couture, Dynamic Jewelry, and a Luxurious Perfume Premiere at the 2025 Vienna Opera Ball
Preview of Premieres in Fashion, Jewelry and Perfume at the Vienna Opera Ball...


16 January 2025
What's Trending on the Dance Floors of Vienna's Ballrooms?
Fashion.at spoke with the creative director of hair salon Steinmetz-Bundy and couturier Juergen Christian Hoerl to discover the latest trends gracing Vienna's most glamorous balls.


9 January 2025
Peek & Cloppenburg Presents the Capsule Wardrobe curated by Veronika Heilbrunner
Following the festive collection featuring Austrian influencer Constantly K (Karin Teigl), Peek & Cloppenburg Austria announces its next collaboration with German style icon Veronika Heilbrunner...


9 January 2025
Primark Launches Performance Collection with Stars from Sports and Media
The Austrian fashion scene kicks off the new year with some notable retail announcements for a fresh and optimistic look into 2025. One of the retailers is the Austrian division of Primark...