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10 April 2024
Outdoor apparel and equipment company Vaude launches second hand online platform with rental service as latest circularity project

The German outdoor company Vaude, known for its commitment to environmentally friendly materials and production processes as well as its strategies to reduce waste, emissions and save resources, today launched the new online store with a press release and a podcast providing knowledge and tips on how to extend the life of products and the growing trend of buying used products including a call to politicians...

8 April 2024
What are the trendy shoes for summer 2024? Austrian shoe brand Högl presents some highlights and provides insights into the inspiration

As the trend color of this summer, Högl presents lime which one of Fashion.at's favorites for ballerinas in 2024. Another trend is inspired by literature and film...

7 April 2024
Bogner's Fire+Ice teamed up with Austrian mountain sports enthusiast, runner, cyclist and content creator Katharinaannamaria

In the first week of April in Vienna it seems that not an hour goes by without the computer's automatic weather report announcing the next heat record. Personal calendars for outdoor sports activities will have to be rewritten. Skiing seasons will become shorter, while runners are likely to escape the heat of urban environments more often to the mountains. This week, Fashion.at received news from Bogner's Fire+Ice line with pictures showing, among other models, Tyrolean content creator and alpine sports enthusiast Katharinaannamaria...

Salzburg Insight: Traditional Clothing, Alpine Fashion Fair 'Fesch' presented the Trachten Trends Autumn/Winter 2024/25 Time passes fast. It seems like only a few months ago that Fashion.at visited the Spring/Summer 2024 trend show at the 'Fesch' trade fair for traditional clothing and alpine fashion in Salzburg. Now, after the new Trachten Trends Autumn/Winter 2024/25 were presented at the latest trade fair, Fesch sent out the trend guide introducing eight key trends..

First preview of the MQ Vienna Fashion Week 2024 with campaign images by photographer Sasa Felsbach and daughter Callas as model The Viennese fashion scene doesn't just look like one big family. The photographer and the model of the MQVFW24 campaign are the mother-daughter team of Sasa Felsbach, who photographed her daughter Callas in fashion pieces by Sabine Karner, and Nicolas Dudek, who recently collaborated with Humana to create couture pieces from vintage clothing...

Austrian Fashion and Tuscan Style. Lena Hoschek presents traditional dresses and ready-to-wear fashion inspired by the famous Italian landscape and culture Austrians have a passion for Italy. Italian cuisine and culture are strongly associated with la dolce vita and the lightness and playfulness of Made in Italy design and art. Just the thought of visiting Italy is like a short vacation. The rich art history and scenic beauty of Tuscany, its palaces and its frescoes, inspired two collections by Austrian label Lena Hoschek, known for incorporating the country's traditional clothing into fashion items that bridge cultures and styles...

Second-hand booms and turns into couture. Social business Humana Austria is expanding its chain of second-hand stores and teamed up with the country's youngest designer, Nicolas Dudek. Second-hand clothing is booming worldwide as an alternative for those who want to change their wardrobe more often and in a way that conserves resources without creating waste. The social business Humana is a pioneer in sustainability by establishing a cycle that starts with the professional collection of clothing and ends with the offering of used fashion items in its stores. Now, Humana has launched a collaboration with Austria's youngest designer to ever participate in Vienna Fashion Week, 17-year-old Nicolas Dudek...

Seen on the fashion week carousel: Animal-leather free bags by Stella McCartney made from grape waste material from the Veuve Clicquot vineyard in Champagne The fashion week carousel of new autumn 2024 collections is turning fast these days. But there is still a long way to go until Fall/Winter 2024. In February, March, the new Spring/Summer 2024 collections are starting to hit the stores, such as the vegan handbag by Stella McCartney, who presented the line made from grape waste on the runway last year. The Stella McCartney X Veuve Clicquot vegan accessories, bags, shoes...

Austrian designer Rebekka Ruétz collaborated with Hanro for the 'I AM' show at the Berlin Fashion Week The Berlin Fashion Week took place from February 5th to 8th. Among the designers that showed their new Fall/Winter 2024 collections was once again the Austrian label 'rebekka ruétz' by the Innsbruck, Tyrol based designer Rebekka Ruétz, who is known for her collaborations with companies such as with the Austrian lingerie brand Hanro...

The most iconic piece of clothing developed in relation to water is once again a must-have in fashion: Ecoalf presents raincoats in classic trench and car coat cuts made from recycled materials. The design of the iconic raincoats in water-repellent materials dates back 200 years to the 1820s with the development of fabrics that were resistant (resisting water penetration to a certain degree) or even waterproof (suitable for heavy rain). The history of the trench coat begins with World War I when it was used as soldiers' outerwear for the muddy trenches - hence the name 'trench coat'. Later, the coat became an international fashion standard...

Salzburg Insight: Luis Trenker presented the 'Origins Unlimited' A/W 2024/25 collection in the hometown of founder Michi Klemera's father The new collection 'Origins Unlimited' Autumn/Winter 2024/25 of the South Tyrolean brand Luis Trenker was presented this week with a fashion show in front of about 200 guests from media, society including long-time customers at the Gusswerk in Salzburg. Luis Trenker's contemporary pieces reflect the connection to South Tyrol, not only with the fabrics, which are mainly made in Italy, but also with the brand's typical international and urban styles, which are developed from its alpine South Tyrolean traditional roots...

Vienna Insight: Closures in fashion retail continue The fashion retail business in the mid-price segment has been under pressure since the emergence of international fast fashion retailers decades ago. In recent years, the Corona pandemic, inflation, increased energy prices and wages have made it even more difficult for brick-and-mortar stores to compete with...

Bonprix Fashion Report 2023 results show sustainability, longevity, fair trade and body positivity are on trend in Europe In mid-December, the second part of the study, the 'bonprix Fashion Report 2023 - International Edition' with insights into women's fashion awareness in seven European countries (Germany, Austria, Switzerland, France, the Netherlands, Italy and Poland) was published, including an interview with trend analyst Carl Tillessen of the DMI Deutsches Mode-Institut, who talks about the 'attitude-behavior gap' revealed by the study...