fashion.at/culture

Woman exercising with smartwatch beside sportswear and fitness accessories, illustrating Austria's growing health and self-optimisation lifestyle.

20 August 2026 Austria's Health Lifestyle: More Control, Less Interest in Trends
Austria's health lifestyle is growing – but the main motive is not following trends. Health, fitness and personal control come first.

Black-and-white poster for 'Rose' with Sandra Hüller in close-up and gold film title and award text.

15 August 2026 The Pants, Patriarchy and Sandra Hüller: 'Rose' Enters the Oscar Race
Austria sends 'Rose' to the Oscars: Sandra Hüller, a 17th-century disguise — and trousers that become a symbol of freedom.

Three smiling visitors in colourful Tracht at a Pride-themed Neustifter Kirtag event, with rainbow flags and festival decorations.

13 August 2026 At Vienna's Neustifter Kirtag, Dirndl Meets Drag
At Vienna's Neustifter Kirtag, Dirndl, wine and a changing idea of tradition meet drag, music and queer culture. Dirndl and Lederhosen are part of the festival's visual identity.

Three 19th-century photographic cards showing traditional dress and a cyclist with a high-wheeler.

12 August 2026 A Digital Collection to Browse, Search and Reconnect
More than 23,000 museum objects are online. Albums make browsing easy; a deeper search reveals unexpected links across history and fashion.

Colorful polo shirts on a boutique rack.

11 August 2026 The Polo Shirt Question: What the Vienna Fashion Study Actually Examines
A polo shirt is not a political label. A Vienna research project is examining the networks and visual codes behind far-right fashion.

Vienna Design Week 2026 Festival Headquarters at Hietzinger Kai 101 in Vienna.

2 August 2026 Vienna Design Week 2026: School Tours Open the Door to the World of Design
Vienna Design Week's guided school tours explore questions such as: What makes good design? Who shapes it? And how does it influence everyday life?

Glass dome inside Vienna's historic Astoria Garage, venue of the Astoria Artshow 2026.

18 July 2026 New Vienna Art Fair to Fill September Market Gap
Vienna's September art market has a new date to save. The Astoria Artshow debuts alongside Parallel Vienna after major fair cancellations, reshaping the season.

Valentin Bontus rides a hydrofoil kiteboard in a red wetsuit during training at Long Beach ahead of the LA28 Olympic test regatta.

13 July 2026 From White to Red Racing Suit: Valentin Bontus Begins Long Beach Olympic Test
Olympic champion Valentin Bontus returns to the future LA28 venue in Long Beach, where a new red racing look signals his next Olympic chapter.

Three historical images of Wiener Werkstätte artist Vally Wieselthier, including her portrait, poster design and a 1929 exhibition photograph in New York.

11 July 2026 Women of the Wiener Werkstätte: New York revisits Vienna's rediscovered pioneers
Vienna's landmark exhibition arrives in New York with a new perspective on the Jewish women who shaped the Wiener Werkstätte.

Gustav Klimt's Red Sketchbook, a study for 'Judith' and the painting 'Judith' (1901) presented as part of the Belvedere's new digital collection catalogue.

7 July 2026 Belvedere opens Gustav Klimt research to the public with landmark digital catalogue
The catalogue connects art history, conservation, archives and research — revealing fresh perspectives on Klimt, Vienna Modernism, fashion and design.

Albertina Director General Ralph Gleis with Ottmar Hörl's giant pink Dürer hare on the museum roof in Vienna.

2 July 2026 Albertina at 250: Why a Giant Pink Hare Returns to Vienna
A giant pink hare returns to Vienna for the Albertina's 250th anniversary, with free admission, exhibitions, a paper procession and an AI museum guide preview.

Monika Kycelt and Kevin Knabe at the Modeschule Hetzendorf graduation show alongside a runway presentation of the new Trzesniewski workwear designed by students.

27 June 2026 Hetzendorf's 'Umbruch': A Fashion School Marks Two Transitions
The Modeschule Hetzendorf 2026 graduation show featured student fashion, a leadership transition, and new Trzesniewski workwear designed in Vienna.

Person looking at a white T-shirt with handwritten 'Schön?' message, illustrating the eSeL Art Swap event and its questions about artistic taste and value.

20 June 2026 Art Without a Price Tag? Vienna Revives the Swap Experiment
Can art be valued without money? A Vienna swap event at mumok invites visitors to exchange unwanted artworks and rethink taste, value and collecting.

Kate Millett's 1972 installation 'Terminal Piece', showing the artwork that inspired the title and central concept of the new exhibition at Vienna's mumok.

18 June 2026 Print Art on a T-Shirt? mumok Opening Invites Visitors to Wear the Collection
Bring a T-shirt, leave with wearable art: mumok's opening day combines live screen printing, interactive workshops and a new exhibition built around participation.

Hand-painted limited-edition ceramic football mug and close-up of its individually numbered base being finished by hand.

16 June 2026 World Cup Mornings and a Ceramic Mug: Austria Wakes Up for Football
Austria returns to the World Cup shortly after sunrise. As fans prepare for the 6 a.m. kick-off, football fever is even appearing on handcrafted ceramic mugs.

14 June 2026 Hair and Faith: Jewish Museum Presents a New Look at the Sheitel
A new Vienna exhibition uses film and personal stories to explain why some Orthodox Jewish women wear wigs—and how hair coverings connect to wider religious traditions.

12 June 2026 Fashion Meets Archaeology: Vienna Catwalk Inspired by Ancient Textiles
What can prehistoric textiles teach today's designers? A Vienna fashion school and the NHM answer that question with a catwalk inspired by seven millennia of clothing.

Abstract illustration of a camera and studio lights in a stylised 1980s photography studio.

8 June 2026 Elfie Semotan: The Photographer Who Changed Austria's Visual Language
Austria has lost one of its most influential photographers. How Elfie Semotan reshaped fashion, portrait and advertising photography over six decades.

The new sponsor name 'Genie & Wahnsinn' appears on FK Austria Wien Women apparel.

5 June 2026 The Name on the Shirt and the Story Behind It
A sponsor called 'Genie & Wahnsinn' (Genius & Madness) meets Austria Wien's champion women. A look at football success, history and changing rankings in Austria.

Diver underwater surrounded by fish in the campaign image for the Neptun State Prize for Water 2027.

2 June 2026 Neptun Water Prize 2027: How Austria's Water Projects Are Changing
From river restoration to wastewater innovation: Austria's Neptun State Prize reveals how water management is increasingly shaped together with communities.

Ortmann Garten at Kattus wine cellar, Vienna, with flowers and greenery.

1 June 2026 Vienna's New Garden Trends Hub Focuses on Nature and Design
Ecological gardens, natural pools and outdoor living concepts are shaping a new chapter in Vienna's garden culture. A look at the trends behind a new Döbling destination.

Artist Njola standing beside recycled fashion sculptures and a reconstructed Boda Boda installation at the Theseus Temple in Vienna.

28 May 2026 Njola's 'Kiteezi' Fashion at Vienna's Theseus Temple
Ugandan artist Njola transforms waste into fashion and installation art at Vienna's Theseus Temple — linking Kampala's landfill crisis with global consumer culture.

Stacks of Vienna Festival 2026 programme books displayed at a press conference in Vienna.

24 May 2026 Vienna Festival 2026: Between Rituals, War Themes and Wet Bags
From Patti Smith to Florentina Holzinger's nine-hour ritual, Vienna Festival 2026 opens with controversy, spiritual imagery, and a merch line — most notably the 'Holy Waters' collaboration with Vienna textile duo Hybrid Dessous.

IKEA bag with colorful 'Concrete Flowers' art by Coins, from a Calle Libre 2026 workshop.

18 May 2026 Bags Become Street Art at Calle Libre 2026
Calle Libre 2026 brings murals, participatory bag-printing workshops and awareness around inequality to Vienna's 19th district.

Large camouflage-net installation made from knotted fabric strips.

17 May 2026 Camouflage Nets and Digital Selves at Vienna Digital Cultures
From camouflage nets against drones to digital avatars without identity: Vienna Digital Cultures 2026 examines war, bodies and online realities.

Rendering of the 2026 Ringturm facade artwork in Vienna featuring colourful hand illustrations by artist Pavel Brăila.

16 May 2026 Ringturm 2026: Happiness in Your Own Hands
Vienna's new Ringturm wrapping turns cooking, memory and migration into public art.

Two ancient Roman female marble portrait busts displayed side by side in the Vienna exhibition.

15 May 2026 Hairstyles of Ancient Busts
Ancient Roman marble portraits in Vienna reveal a surprising detail: among other alterations, hairstyles were reshaped to reflect changing identities, political messages and fashions.

Contemporary Dirndl and Tracht-inspired designs by finalists at Schlossmuseum Linz.

14 May 2026 Upper Austria's Dirndl Reinterpretations
Seven designers reinterpret Upper Austria's Dirndl tradition through Blaudruck, embroidery and historical tailoring in a new Linz exhibition video.

Scene from Leïla Ka's dance performance 'Maldonne' with five dancers holding colourful dresses on stage under dramatic light.

11 May 2026 Vintage Dresses Take the Stage at ImPulsTanz
Forty dresses, five dancers and a choreography about identity, pressure and solidarity: Leïla Ka's 'Maldonne' arrives at ImPulsTanz Vienna 2026 after Salzburg.

Art books and independent magazines displayed on shelves at Fanzineist Vienna Art Book and Zine Fair.

10 May 2026 Fanzines, Art Books and Independent Voices Return to Vienna
Fanzineist 2026 gathers artists, zinesters and publishers from more than 40 countries at Semperdepot. A look at why printed passion projects still matter in the digital age.

Installation view of Helmut Lang exhibition at MAK Vienna with runway projection and graphic floor design.

5 May 2026 Helmut Lang Exhibition at MAK Ends with Strong Attendance and Global Media Response
A major fashion exhibition in Vienna draws global attention and strong visitor numbers. A look back at Helmut Lang at MAK.

Metropolitan Museum of Art exterior with 'Fashion & Art' embossed text in a sunny scene.

4 May 2026 A New York go-to: fashion at The Met
A new video shows how The Met reshapes fashion inside the museum — just in time for the Met Gala 2026.

Map of Venice with 'VENICE' text overlay.

2 May 2026 Venice Biennale 2026: A Perspective Guide with Fashion Crossovers
A guide to the Venice Biennale 2026 shaped by perspective — from national pavilions to fashion-related highlights.

Black and white punk typography collage spelling PUNK in 1970s DIY style.

26 April 2026 Vienna Punk Exhibition Preview Points to Fashion and Styling
A new book revisits Vienna's punk scene as the city prepares a major exhibition for 2027. Fashion, rebellion and memory intersect.

Museum exhibition 'Head and Shoulders' with displays on historical fashion, coins and portraits in Vienna.

25 April 2026 Styling Lessons from the Old Masters
From coins to catwalk: how historical styling inspires young designers at Vienna's Kunstschatzi event on May 5.

Abstract art fan designed for Viennese Opera Ball New York held in a hand.

24 April 2026 Viennese Opera Ball New York marks 70 years with artist-designed fan
A classic accessory, reinterpreted: the fan returns as Damenspende at the 70th Viennese Opera Ball New York, linking art, tradition and charity in a limited edition.

Poster showing a gold zip necklace over a decorative folding screen for the 'Glanzstücke' exhibition at MAK Vienna.

23 April 2026 Design in Dialogue: Jewelry Meets Applied Arts at MAK Vienna
From travel to cosmos: MAK Vienna's 'Glanzstücke' traces design across cultures and time.

Museum visitors in Vienna gallery and Kunstschatzi event visual with cocktail glass and classical figure.

20 April 2026 Art meets pop: KHM Vienna museum hosts Eurovision side events
Vienna hosts ESC 2026 — and its museums join in. At KHM, art and Eurovision themes meet in a unique side event series.

Vintage 1940s fashion sketches in a wooden drawer.

18 April 2026 Vienna Fashion History and the Missing Chapter of the 'House of Fashion'
A conversation uncovers a gap in Vienna's fashion history: why has the 'House of Fashion' never had its own exhibition?

Marilyn Monroe exhibition objects and Ted Stampfer at Swarovski Crystal Worlds Wattens.

14 April 2026 From a major private collection: Marilyn Monroe at Swarovski, Wattens, Austria
A new special exhibition in Wattens revisits Marilyn Monroe as actress, icon and myth.

Florian Appelt with Rainer Trefelik, Alexander Barvinskyi, Harald Friedrich and Rosaura Cauchi at Popp & Kretschmer exhibition Vienna.

13 April 2026 Popp & Kretschmer, Florian Appelt and the new Art & Fashion series
Art meets fashion in Vienna: Florian Appelt shows 'Second Skin' at Popp & Kretschmer, exploring material, body and craft.

People in a movie theater watch a magical, glowing film strip coming from the screen.

9 April 2026 Austrian Film 'Gentle Monster' Among Cannes 2026 Selection
Cannes 2026 selection announced: three films with Austrian participation, including 'Gentle Monster', are part of this year's programme.

Saya Ahmad holding a shrub and Jürgen Czernohorszky with a shovel at the Wiener Straucherl planting site in Vienna.

9 April 2026 Wiener Straucherl: A New Habitat for Biodiversity in Vienna
Small green spaces, big ecological impact: Vienna launches the first 'Wiener Straucherl' to support urban biodiversity.

Aerial panoramic view of Vienna cityscape in bright spring sunlight.

3 April 2026 Vienna's Climate Biennale returns with citywide programme
Vienna turns into a platform for climate discourse: exhibitions, design labs and talks shape the Klima Biennale 2026 across the city.

Skier in Lederhose jumping on a sunny slope with women in Dirndl cheering behind him in the Zillertal Arena.

1 April 2026 Lederhosen and Skis: A Spring Ritual in the Zillertal
Skiing in Dirndl and Lederhose? In Austria, it's a modern tradition. A look at culture, tourism and the Zillertal season finale.

Curator presenting patterned cashmere shawls in a museum exhibition with glass display cases.

31 March 2026 Viennese Shawl in the Museum: How Does a Fashion Item Become a Collection Piece?
How did the Viennese shawl become a museum object? A look at MAK's new textile display — from historic fabrics to contemporary design.

Ludwig Reiter Düsseldorf store interior with wooden shelves, leather furniture and chandelier.

29 March 2026 Viennese Craft and Material Culture Shape New Ludwig Reiter Stores in Germany
Two new locations in Germany reflect a focused shift: Ludwig Reiter returns to Frankfurt's Goethestraße and Düsseldorf's Königsallee, presenting interiors shaped by Austrian craftsmanship and material culture.

Craftsman holding handmade brushes in a traditional Vienna workshop.

26 March 2026 How Crafts Are Made: From Fashion to Brushes in Vienna
Vienna opens its workshops: from textiles to leather and rare crafts, European Craft Days offer hands-on insights into living traditions.

Exhibition view with camera obscura and Canaletto painting at KHM Vienna.

23 March 2026 From Camera Obscura to AI: Canaletto and Bellotto Reframed
How science shaped art: Canaletto & Bellotto at KHM Vienna explore optics, measurement, and imagination in 18th-century city views.

Ursi Fürtler with MAK director Lilli Hollein and curator Lara Steinhäußer at press conference in front of textile artworks in Vienna.

17 March 2026 Textile Art Across Decades: Ursi Fürtler at MAK
A look inside the MAK press conference for 'Textile – Abstract' by Ursi Fürtler. Art, design, and decades of textile innovation.

Pleated textile garments and geometric textile designs by Austrian artist Ursi Fürtler in the MAK exhibition 'Textil – Abstrakt'.

13 March 2026 Textile Design Between Art and Applied Practice
Textile design moves between art, fashion and industry. A MAK exhibition in Vienna shows how Austrian artist Ursi Fürtler shaped this intersection over decades.

Hand-painted ceramic Sparhase money box in a Gmundner Keramik atelier.

3 March 2026 Gmundner Keramik and the Democratic Side of Easter Craft: Painting a Bunny Together
From painted Easter eggs to ceramic bunnies: Gmundner Keramik invites the public to paint a historic Easter bunny design themselves. The activity shows how traditional craft becomes participatory in studios in Gmunden, Anif, and Vienna.

Concept and mood images for Lobmeyr installation at Matter and Shape Paris 2026.

25 February 2026 Lobmeyr at Matter and Shape Paris 2026: Glass, Space, and the Question of Scale
Glass, space, and proportion: Lobmeyr joins Matter and Shape 2026 in Paris with a spatial installation by Luca Guadagnino.

MAK Vienna 1900 exhibition views with Hoffmann dress and interior detail.

24 February 2026 When Fashion Meets the Museum: From the Met Gala to Vienna 1900
From the Met Gala to Vienna 1900: how fashion moves between the runway, the museum, and cultural history — and why the viewer matters.

Vienna city view through a window with Vienna Design Week lettering.

19 February 2026 Premiere on the Road: Vienna Design Week Sets Dates for Its First Europe Tour
Vienna Design Week is going on tour for the first time. An Anniversary Tour across Europe sets the stage for the 20th edition in autumn 2026.

Digital collage of St. Peter's Basilica combining architecture, conservation and modern technology.

18 February 2026 St. Peter's Basilica at 400: Heritage, Access, and Digital Change
400 years after its consecration, St. Peter's Basilica connects heritage, science and digital access — from Michelangelo's dome to new tools for visitors.

Illustrated cover of the German youth novel 'Mo & Moritz' by Julya Rabinowich.

9 February 2026 A Vienna Story of Belonging: Julya Rabinowich's "Mo & Moritz"
A new youth novel set in Vienna looks at love, faith and growing up. "Mo & Moritz" by Julya Rabinowich and its special premiere at the hair salon that inspired the story.

Busy art fair crowd viewing vibrant paintings and sculptures in gallery booths.

8 February 2026 Vienna's Art Fairs to Watch This Year
Which art fairs matter in Vienna in 2026? A compact guide to dates, venues and shifts in the local art market.

Hand-painted ceramic plate with green looping glaze pattern.

6 February 2026 From Tableware to Artistic Dialogue: Ceramics as a Living Practice in Gmunden
How everyday ceramics connect tradition, design and contemporary art: a new exhibition in Gmunden looks at ceramics as a living cultural practice.

Minimalist white paper-cut icons of winter sports on blue.

5 February 2026 Why Olympic Winter Games 2026 Are Hard to Find on Vienna Screens
Public viewing of the Olympic Games is limited in Viennese gastronomy: legal restrictions, winter scheduling, and only a few discreet screenings shape the 2026 Winter Olympics.

Antelope mask 'Noumtiri' by an unknown Kurumba master from the 1960s, Burkina Faso.

3 February 2026 Regenerative Design at the Weltmuseum Wien: When Collections Become Tools for the Future
Can museum objects help us rethink design and consumption? The Weltmuseum Wien turns its collection into a lab for regenerative thinking.

The Peasant Wedding by Pieter Bruegel the Elder, showing a crowded Flemish wedding feast in a barn.

31 January 2026 Vienna Bites: How Food Culture Becomes a Lens on the City
Food as culture, not trend: how Vienna Bites 2026 connects eating, art and history — from museum galleries to the table.

Neon crystal stage costume worn by K-pop singer Lisa, exhibited at Swarovski Kristallwelten in Wattens.

30 January 2026 From Hollywood to K-Pop: Stage and Film Costumes in Swarovski Crystal
From Renaissance curiosity cabinets to crystal stage costumes: how the Swarovski Kristallwelten Wunderkammern in Wattens connect history, fashion and performance.

Installation view of Chalisée Naamani's exhibition 'Octogone' at Kunsthalle Wien.

29 January 2026 Body, Garment, Resistance: Fashion.at at the Artist Talk with Chalisée Naamani
At an artist talk in Vienna, Chalisée Naamani spoke about fashion, diaspora and resistance. Fashion.at shares its impressions from Kunsthalle Wien.

Entrance of the Heidi Horten Collection in Vienna with colorful ground and sculptures in the Hanuschhof.

22 January 2026 Art, Mobility, Fashion, and Social Questions: A Press Morning at the Heidi Horten Collection
A frosty morning, colorful ground, concrete Porsche, and fashionable shoes: impressions from the press conference at the Heidi Horten Collection. Art as a space for social questions.

Graphic illustration of six colorful, overlapping ballgown silhouettes lined up in a row.

21 January 2026 True Colors: Fashion, Power, and Meaning at the Wien Museum
How do colors shape fashion and society? The Wien Museum's upcoming exhibition 'True Colors' looks at clothing, power, and identity across centuries.

MAK Director Lilli Hollein speaking at the annual press conference in the Columned Main Hall in Vienna.

19 January 2026 MAK 2026: Fashion, Textiles, and Design Between History and the Present
Fashion, textiles, and design history shape the MAK's 2026 program. A report from today's press conference in Vienna.

Fatima Hellberg, General Director of mumok, speaking at the 2026 press conference.

15 January 2026 Attention as a Method: How mumok 2026 Turns Art into a Walkable Way of Thinking
How can art change the way we see? mumok 2026 turns exhibitions into shared experiences of attention, sound, space, and society.

Infographic of Austria's ball season showing attendance statistics and age group participation.

10 January 2026 When Vienna Dances: The Economic Power of Ball Season
Ball season is more than glamour: new data shows how deeply it shapes retail, fashion and social life in Austria.

Installation with a long wooden table symbolising coexistence between humans, animals and plants.

4 January 2026 Learning from the Future: Superflux and the Craftocene at the Weltmuseum Wien
What can future cultures learn from craft, repair and care? By connecting ethnology, design, and climate thought, Superflux at the Weltmuseum Wien poses a question: What kind of material culture will we leave behind?

CULTURE